Marketing
Saturday May 1, 2021 By David Quintanilla
Pinterest Announces New Initiatives to Celebrate Asian and Pacific Islander Heritage Month


Asian and Pacific Islander Heritage Month is being held in Could, and Pinterest has announced a variety of latest occasions and initiatives to assist mark the occassion, and spotlight API creators.

First off, Pinterest will characteristic a variety of API creators on the Right now tab within the app, which can even embrace assets for the neighborhood and allies in help of #StopAsianHate.

Pinterest is particularly commissioning work from WEAREUPRISERSNadya Okamoto, and Kim Saira, who will every share Story Pins and content material to assist spark inspiration within the app.

Pinterest can even look to spotlight API-owned companies in its Could purchasing highlight, whereas it is also internet hosting Instagram Reside periods with influential voices within the creator neighborhood.  

  • Be a part of us on Could twenty first as Pinterest hosts an Instagram Reside session with Inside Designer Noz Nozawa and Vogue photographer Anthony Gomes. Be a part of us @PinterestCreators Instagram to catch the dialog stay! 
  • Don’t miss Pinterest’s very personal Head of Content material and Creator Partnerships Aya Kanai’s IG stay on Could 14 with Jenny Wang, PhD, Asians for Psychological Well being

I imply, it appears a bit odd that Pinterest is utilizing Instagram Reside for this, and never internet hosting the content material in its personal app – however then once more, Pinterest would not have its personal live-streaming choice, and Instagram does have extra customers and attain.

Pinterest would not actually see itself as a competitor to Instagram anyway, given the latter’s concentrate on social networking, and the previous’s growing emergence as an eCommerce platform. However Instagram is making an even bigger push into Pinterest’s territory with its personal eCommerce tools.

Appears a bit unusual, however that is the place it’s.

Lastly, Pinterest says that it’s going to additionally help a variety of API-related foundations and organizations by a two to at least one worker donation matching program, together with Asian Pacific FundHollaback and the Nationwide Asian Pacific American Ladies’s Discussion board.

The Asian neighborhood has been subjected to growing, and unjustified, pressure in current months, with race-based violence on the rise, seemingly linked again to the outbreak of COVID-19. Given this, Asian and Pacific Islander Heritage Month takes on much more significance this 12 months, and it is necessary to see social platforms like Pinterest trying to spotlight the API neighborhood, as a way to facilitate elevated connection and help.

You’ll be able to learn extra about Pinterest’s Asian Pacific Islander Heritage month programming here.



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