Marketing
Wednesday April 21, 2021 By David Quintanilla
Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants


As Pinterest continues to increase on its eCommerce potential, it is regularly on the lookout for extra methods to make it simpler for companies to add their product catalogs to the platform, and create shoppable experiences through Pins.

Constructing on this, as we speak, Pinterest has announced that it is increasing its partnership with Shopify to 27 new international locations, a big replace to the preliminary pool that it first launched in May last year.

Pinterest x Shopify

As outlined by Pinterest:

The Shopify Pinterest channel is now reside in a spread of recent international locations together with Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Now, greater than 1.7 million Shopify retailers world wide have a simple option to deliver their merchandise to Pinterest and switch them into shoppable Product Pins which might be discoverable throughout the platform.”

The Pinterest/Shopify integration makes it straightforward for Shopify retailers to attach their merchandise to Pinterest, and attain the platform’s 459 million users.

As you may see on this video instance, as soon as you’ve got related your Shopify account, you will have a spread of recent Pin integration choices instantly accessible, simplifying the creation and connection course of – and extra broadly, facilitating the linkage of hundreds of thousands extra shoppable Pins.

As famous, that improved, streamlined connection is vital. If Pinterest desires to make sure that extra retailers can promote on its platform, it must take away technical limitations, and facilitate not solely direct connection, however promoting and promotion inside the app as nicely.

That is why Pinterest continues so as to add a spread of recent shopping tools and display options on profiles, together with improved catalog ingestion, to make it as straightforward as doable for companies to add their product information and get selling on the platform. 

Pinterest catalog ingestion

The expanded integration with Shopify is one other option to construct on this, once more centered on making it as straightforward as doable for Shopify retailers to spice up their publicity and promotion by way of the app.

Furthering this, Shopify retailers promoting on Pinterest by way of the Shopify platform may also now have entry to Dynamic Retargeting, “which can allow them to re-engage with Pinners who’ve already expressed curiosity of their merchandise on Pinterest”.

That would open up a spread of recent alternatives – as defined by Shopify

“Using the Pinterest channel, retailers can now develop and deploy advertising and marketing campaigns that concentrate on customers in geographies exterior of their very own as demand for cross-border commerce grows, together with the flexibility to create localized product feeds that concentrate on particular person markets utilizing Pinterest’s new multi-feed assist for catalogs.”

Pinterest can be including new multi-feed assist for catalogs to additional this capability, which can allow companies to add their merchandise in a number of product feeds inside the identical Pinterest Enterprise account.

“Shopify retailers, in addition to any retailer with a Pinterest enterprise account, at the moment are in a position so as to add as much as 20 product feeds to their account, every indicating particular native information similar to a forex, language or product availability.”

That can allow extra particular concentrating on by area, with the capability to focus your product listings on totally different markets.

These are some vital updates, which can proceed to increase Pinterest’s shoppable choices, and supply new alternatives for publicity to extra sellers. And with the eCommerce shift now in full swing, after being given a bump by the pandemic mitigation efforts, Pinterest appears to be like set to proceed to see utilization, and construct on its viewers of lively consumers. 





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