Marketing
Thursday February 11, 2021 By David Quintanilla
Pinterest Launches New iOS Widget to Highlight Key Pins of Interest


Are individuals nonetheless enthusiastic about iOS residence display widgets, after that preliminary flurry on account of the iOS 14 replace back in September?

Pinterest is tipping that they’re, which is why it is launching a new iOS widget known as ‘Pursuits’, which can spotlight new pins in a customers’ chosen matter of focus, proper on their machine’s residence display.

Pinterest 'Interests'

As defined by Pinterest:

In the present day, we’re introducing our latest widget choice for iOS, “Pursuits,” the place Pinners can select their high pursuits and have recent content material served to them every day, proper on their residence display.”

As you may see within the picture above, customers can configure the Pursuits widget by selecting from the next matters:

  • Magnificence
  • Residence Decor
  • Meals
  • Males’s & Ladies’s Trend
  • Quotes

The widget will then spotlight recent Pin content material in that class on their residence display – which may immediate extra customers to maintain coming again to the app.

Pinterest launched its first widget back in October, which enables Pinners to function a board of their very own, or one they comply with, inside their residence structure. 

Pinterest widget

Pinterest says that greater than two million Pinners have added that widget to their residence display, which has helped to maintain Pinterest high of thoughts, and enhance return visits to the app.

As such, it is sensible for Pinterest to attempt the identical once more, and the brand new app places extra concentrate on broader discovery, which may assist to extend procuring behaviors because of this.

And with 459 million users, and rising, Pinterest is clearly doing one thing proper to maximise engagement. 

iOS customers can add the brand new Pursuits widget from their residence display (extra data here). 



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