Marketing
Wednesday January 13, 2021 By David Quintanilla
Pinterest Shares New Insights into Emerging Tech Search Trends on the Platform


Pinterest has shared some new insights into rising tech search tendencies on the platform, with avid gamers, cellular customers and the rising WFH cohort searching for out new methods to customise their set ups consistent with their evolving wants.

As per Pinterest:

Tech is a rising class on Pinterest, with searches for “electronics” up 70% 12 months over 12 months. It’s the place folks go to find new merchandise and dream up their good tech setup. It’s additionally the place early adopters begin planning their subsequent buy: we’ve even recognized 75 million tech early adopters that you would be able to attain by the Pinterest Adverts Supervisor.”

It is fascinating to think about the broadening scope of Pinterest utilization. For a very long time, Pinterest was seen as a house for handmade crafts and artisanal designs, however extra not too long ago, knowledge has additionally proven that Pinners are utilizing the platform to analysis new cars, monetary planning, parenting advice, and extra.

When it comes to electronics, Pinterest highlights two key tendencies of notice.

First off is ‘digital decor’, or folks customizing their units to match their fashion and/or persona.

“The extra they’ll envision a particular gadget of their lives, the higher. They’re particulars like shade palettes, kind issue and aesthetics. They could additionally take into account potential equipment, like instances or charms. They usually’ll start thinking about how the gadget can assist their hobbies by add-ons or apps.”

Pinterest digital trends

The rise in ‘digital wallpapers’ in 2020 was no less than partly impressed by changes rolled out in iOS, which enabled customers to customise their gadget house screens in new methods. That sparked an entire new curiosity in gadget customization, which, as you possibly can see right here, regardless of spiking on the iOS announcement again in September, has additionally continued to steadily climb from there.   

Pinterest additionally notes that the rise in gaming and dealing from house has sparked new curiosity in house PC set-ups.

Pinterest tech trends

“Searches for pc and gaming setups grew almost 3x between November 2019 and November 2020. Early into COVID, folks had been in search of stopgap options. Now that they’re staying house longer, they’re in search of everlasting setups that match each their price range, and their decor.”

As a result of lockdowns, gaming saw a huge rise in 2020, and with the mixed shift in the direction of WFH, which is predicted to proceed for a lot of effectively into the brand new 12 months, and even past, extra individuals are contemplating their house workplace format and instruments, which may current new alternatives for entrepreneurs on the platform.

As famous, Pinterest is frequently, progressively evolving, and whereas it could not appear to be an excellent match for your small business, it may effectively be value checking it out, and seeing what others in your area of interest are doing within the app. At 442 million active users, there’s plenty of diversified curiosity there, and the platform can be largely routine, with those who do begin utilizing the app tending to keep it up for different makes use of.

It may very well be value one other look in 2021. 

You’ll be able to take a look at Pinterest’s full tech tendencies report here.



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