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Monday March 15, 2021 By David Quintanilla
Pizza Hut Brings Back A Slice Of The Parlor Experience With AR Pac-Man | Dieline


There was a time when going out to eat at Pizza Hut was a factor

Rolling with the squad in your mother’s station wagon to hit up the Pizza Hut, sipping fountain sodas from these iconic crimson tumblers, and munching on tacky, bready goodness was the stuff of Friday night time legends. A part of the enjoyable, as if pizza wasn’t sufficient, was grabbing a fistful of quarters and displaying these loud sprites who’s boss earlier than placing your initials up on the leaderboard.

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Pizza Hut isn’t bringing again its pizza parlors, because it sees the long run being takeout and supply, however because of some intelligent packaging and augmented actuality (AR), The Hut is delivering the arcade expertise at residence. Partnering with Bandai Namco’s voracious yellow maze runner Pac-Man, they’re giving prospects the arcade sport expertise with the online game basic because the model’s “newstalgia” marketing campaign.

Editorial photograph

Clients can entry the sport by scanning a QR code on specifically designed pizza containers, which serves because the maze base. Gameplay occurs by means of the cellphone, and no quarters are required. Gamers also can win a specially-designed arcade cupboard by way of sweepstakes.

“Everybody has their very own particular Pizza Hut reminiscence—from being a BOOK IT! child or grabbing a post-game pizza together with your little league buddies,” actor and face of Pizza Hut’s marketing campaign Craig Robinson mentioned. “Rising up within the 80s, mine was going into Pizza Hut and devouring these little Pac-Man dots similar to I did my pizza. These arcade video games within the restaurant—there was nothing higher as a child.”

These in search of the total Hut expertise should provide their very own Tiffany-style lampshades, red-and-white checkerboard tablecloths, and buffet sneeze guards.



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