Branding
Thursday May 20, 2021 By David Quintanilla
Pizza Hut’s ‘Book It!’ Is Back, Because No One Outreads The Hut | Dieline


Bear in mind summers once you had been a child? 

For many people, these heat, school-less, and carefree days usually meant all issues outdoor, frolicking about at camp with buddies maybe, or kicking a ball round on the park possibly. For others, summer season additionally meant having hours upon hours to dig into books, studying for enjoyable as a substitute of sophistication.

For years, Pizza Hut inspired children to learn through the Guide It! program, and so they rewarded kids with free pizza after they met set web page objectives. The pizza chain has now revived the program as a part of its “newstalgic” promotion, which beforehand featured a collaboration with Pac-Man, leaning closely on the 80s and 90s pizza parlor aesthetic, with The Workplace’s Craig Robinson serving because the face of the marketing campaign.

Editorial photograph

“The Guide It! Program was such an integral a part of the heyday of Pizza Hut and the childhoods of these we’re reaching with our newstalgia marketing campaign,” mentioned Lindsay Morgan, chief advertising officer of Pizza Hut, in a press release. “It is wonderful to now be capable of make studying enjoyable for the following era with nice pizza, nice books, and interesting actions to fill their summer season break, particularly as uncertainties stay within the coming months.”

Whereas the earlier iteration ran in the course of the faculty yr and was managed by academics, this yr, Guide It! is operating by way of summer season directed by mother and father on-line. And for fogeys getting jelly over their children’ free pizza for studying, fret not, Pizza Hut can be dropping Guide It! T-shirts with this system’s outdated emblem.

Sadly, these already bought out, however when you preserve endlessly refreshing your display screen, you would possibly get a notification about that candy Guide It! drip. Regardless, it is a sensible little bit of retro-marketing, inspiring children and fogeys alike to get again to the Hut.



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