Branding
Friday April 23, 2021 By David Quintanilla
Pocket Aces Playing Cards Are Raising The Steaks | Dieline


Kambiz Ahmadi has designed Pocket Aces Enjoying Card because the inaugural product for the luxurious gaming wares firm, Pocket Aces. The playing cards are packaged in probably the most minimal and modern black field with an outsized X on the entrance. The model thoughtfully left off the brand, intending to focus on the absence of the model. The playing cards’ gilded edges match the foil on the packaging, elevating each the product and the packaging expertise. As with a poker recreation, wonderful package deal design takes braveness, focus, and a thoughts that thinks outdoors the field; Kambiz clearly has all three based mostly on this deck of playing cards.


Editorial photograph

Pocket Aces Enjoying Playing cards are the inaugural product from Pocket Aces, a luxurious gaming wares firm based mostly in California.

This minimal deck of playing cards together with the overarching model identification had been developed in tandem – with the packaging taking part in the essential function of testing our concepts round model and the way it performs into the product expertise. The outsized X on the back and front of the tuck case is supposed to behave as a placeholder for the place a model’s identification sometimes would go. Whereas we use the X to symbolize ourselves, it’s actually meant to focus on the absence of a model. We aspire to have our merchandise turn out to be the totality of the expertise by means of the considerate use of shade, materiality, and a pared again graphic aesthetic that celebrates the smallest materials particulars.

To that finish, our packaging contains a deep Navy strong card inventory with comfortable contact lamination that appears like rose petals to the contact. Each floor of the packaging shows a singular piece of data in copper foil including a contrasting reflectivity to the deeply matte card inventory.

This distinction is highlighted additional as soon as the packaging is opened and the taking part in playing cards are revealed. The deck options copper gilded edges matching the copper foil on the packaging, extending the packaging expertise additional. We don’t see the packaging as a separate entity that’s left behind, we really feel that it’s an integral a part of the product and expertise.

The cardboard backs are additionally adorned in copper foil using the X featured on the packaging faces in a curated sample we wish to name the “Pocket Hatch”. Very like its use on the packaging, these X’s are supposed to spotlight the place ornate art work sometimes would go.

The playable card faces make the most of the identical materiality with rigorously designed Pips and Indices in copper foil, set towards a deep navy background, wholly impressed by the packaging.

The Navy / Copper version of those playing cards might be accessible for buy beginning April twenty seventh, with the Navy / Fuchsia and Navy / Silver editions turning into accessible shortly thereafter.

Editorial photograph
Editorial photograph
Editorial photograph



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