What is Put up Malone? One might say he’s a musical artist, however few individuals, together with Mr. Austin Put up, are outlined solely by occupation. No, Put up Malone is a factor, a mirrored image of latest popular culture, warts, face tats, and all. Whereas musicians have a background that lends their work a core of authenticity Put up Malone absorbs tradition, being no matter it’s that he must be, concurrently being somewhat little bit of every part whereas additionally being of little unique substance. In his newest endeavor, the Dallas-suburb-raised Malone brings that signature aesthetic to Maison No. 9, the rosé he launched in 2020 (which, by the best way, offered out in simply two days).
This 12 months’s launch contains a new bottle design. The bottle’s form stays principally the identical, and as does the core tarot card sword, however the copy will get tightened up, and the visually incongruent French flag is now eliminated. Typography is extra delicate whereas nonetheless retaining the identical Scorching Matter edginess. If final 12 months’s design is a self-administered tattoo with a second-hand machine, this 12 months’s bottle label is a free observe tat’ from a budding apprentice.
Together with this 12 months’s wine, Maison No. 9 can also be releasing a line of Maison No. 9 and Put up Malone branded sweatshirts, t-shirts, and hats. The rosé and swag drop April eighth, 2021, at midday EDT at Maison9Wine.com/pages/2021-launch.
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