Branding
Saturday December 5, 2020 By David Quintanilla
Pringles Refreshes Mascot Mr. P After Twenty Years | Dieline


Pringles’ mascot, Mr. P, has been rocking the identical search for 20 years and the Kellogg’s owned model felt he was due for a makeover.

“We spent the final two years in analysis and design to create a contemporary search for the cans and Mr. P’s type that displays the daring taste in each Pringles crisp and stack,” mentioned Gareth Maguire, senior director of promoting for Pringles by way of press release.

Mr. P’s new look ditches the retro mid-part hairdo, provides a pair of expressive eyebrows, and streamlines his facial hair. The bowtie additionally will get sharpened up, giving the mascot a clear, modern look. Even the can will get a brand new look, emphasizing the stackability of the chips, in addition to the elements contained, as they gracefully float about.

To debut the mascot’s new and hip look, Pringles teamed up with former NFL soccer champion and “glow up” king Victor Cruz. The Superbowl winner is understood for his sense of favor and style and can also be selling Mr. P’s new look with a social media contest the place fortunate winners win $1,500 for their very own end-of-year “glow up.” Followers put up on social media their favourite Pringles taste with the hashtag #FreshAsMrPEntry.

The refresh will begin showing on Pringles’ Scorchin’ line this month, with your complete line up to date in early 2021. Now, if they might simply get that paper tube to go international earlier than 2025…



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