Branding
Tuesday March 23, 2021 By David Quintanilla
Products That Will Bring You Nothing But Good Juju | Dieline


What in case you may store for well being and wellness merchandise understanding that you simply’d get nothing however good juju in return? What if this product was sustainably sourced and packaged so that you simply’d really feel good with what you had been utilizing, not simply from a well being standpoint, however from an environmental one?

Good Juju contracted Arirhtmetic to develop an interesting id that will talk the ethos of the model, whereas standing out on cabinets in an elegant and trendy gentle. The plastic-free merchandise boast a smooth design, highlighted by arches and simplistic, pure colours. Every little thing about these merchandise screams clear and lightweight. 


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Good Juju lives in synergy with the patterns of the universe to transpire magical transformations. 

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The model positioning for Good Juju is that of an agent for change. On the core, they’re continuously balancing two opposing halves: the religious and the scientific. On the coronary heart of this wellness model is an timeless longing to grasp the scientific and religious forces of our world. This longing attracts an immensely highly effective gentle of a really excessive vibration into the center of the model. The model’s guiding gentle is to reside in accordance with primary patterns of the universe, in order that magical transformations may end up. The model’s function is to embrace information and the movement of the universe, gathering parts from each halves to spur transformation. In tune with optimistic vibrations, the model makes use of its powers for good. Given room to work its magic, the world round will probably be remodeled for the higher. 

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The picture mark emotes this model ethos on the core — two human figures representing the concord between science and spirituality and the likelihood that this union combines, for an infinite expression of cosmic change. 

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Good Juju believes that this can be a pivotal second for our planet and that the actions we take within the coming years will impression the standard of future our kids will expertise. With this sentiment in thoughts, each aspect of the model has been fastidiously crafted to reduce its environmental impression, with the intention of reworking the world for the higherone step at a time. 

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The visible and tactile language was designed to replicate the feminine founder’s ethos on each contact level. A wealthy, earthy colour palette symbolizes the model’s deep-rooted connection to nature. 

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The materiality of the packaging was deliberately chosen for a lighter environmental impression, a mirrored image of the plastic-free, waterless, compostable assortment of shampoo and conditioner bars that are enclosed in a millboard sleeve, wrapped in an FSC-certified, uncoated inventory. The millboard core is a waste by-product of the paper manufacturing course of, deepening the repurposing of paper and waste. The sleeve surrounds an interior tray produced from non-GMO biodegradable corn foam which is at-home compostable and dissolvable in water, which accurately dissolves down the kitchen drain. This inexperienced cell corn foam is a packaging alternative that one can compost, dissolve in water, or just wash down the sink. When all package deal property are mixed, the overall set is 82% compostable and 18% paper recyclable.

Typographic particulars and graphic parts are organized utilizing the golden ratio to make sure a harmonic stability and categorical a connection to the scientific magnificence discovered inside nature. These parts work collectively to emote the sustainably centered ethos and prime quality of the model.



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