Branding
Wednesday May 5, 2021 By David Quintanilla
Pulp+Wire Make Atlantic Sea Farms’ Kelp The Star Of The Show | Dieline


Highlighting the superbly easy and nutritionally wealthy kelp, Maine’s model alchemists Pulp+Wire labored with Atlantic Sea Farms crafting packaging that may replicate the standard of the product and the mission to help native fisher communities and kelp growers.

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Pulp+Wire created a unified line of packaging to incorporate their jarred merchandise and boxed frozen kelp. The packaging options natural shades of yellow, inexperienced, and blue, the identical colours of the product and pristine Maine waters the place the kelp is grown. The packaging for all merchandise permits the buyer to see the attractive shade of the true kelp contained inside, totally clear for a demographic accustomed to dyed and processed seaweed salads because the norm.

Editorial photograph
Editorial photograph

Anchored in Maine, Atlantic Sea Farms helps the coastal economic system thrive by giving lobstermen and fishermen one other method to make revenue by means of the ocean—by rising kelp to make use of in Atlantic Sea Farm’s line of merchandise. As a method to drive this message residence and personalize the model, the packaging includes a image and temporary profile of an actual kelp farmer in Maine. 

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Atlantic Sea Farms’ kelp helps their neighborhood with jobs, and the ocean vegetable reduces carbon from our surroundings. Pulp+Wire used recyclable supplies and soy inks for the frozen kelp packaging as sustainability and performance have been paramount. The containers that maintain the frozen kelp and ready-to-use cubes are completely sized, ensuring there is no such thing as a wasted house or pointless packaging. 

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And it is extra than simply what’s on the skin. The Fermented Seaweed Salad and Sea-Beet Kraut are winners of the 2021 Good Meals Awards, with Sea-Chi profitable in 2020.

Go here to learn more about Pulp+Wire!



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