Branding
Monday April 26, 2021 By David Quintanilla
REAL Seltzer Has Branding That’s Keeping It, Well, Real | Dieline


There’s nothing faux about REAL, the latest premium onerous seltzer with branding by Gold Lunchbox. With just one gram of actual cane sugar per can, REAL is serving customers what they want and wish from a canned seltzer. The packaging faucets proper into the eclectic nature of the model via funky typography and a vibrant coloration palette. Every taste is available in a distinct coloration can, and the geometric design modifications on every one as properly.

The skin of every can is visually reflective of what is inside, and REAL’s branding is each partaking and considerate. Because of genuine flavors, substances, and branding, it is onerous to not wish to crack open one in every of these after a protracted day or work and/or play. 


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REAL Premium Exhausting Seltzer. Hand-crafted within the Texas Hill Nation city of Blanco from mindfully sourced substances. 

We aren’t the primary onerous seltzer on the cabinets – removed from it. However we’ve by no means cared about being the primary. We care about being one of the best. We’ve by no means settled for doing what everybody else is doing. We’d moderately do it higher. Cautious, considerate, extra attention-grabbing. 

That’s why we waited and it’s what led us to daring, surprising taste combos like Cucumber Melon, Tangerine Yuzu, Peach Pomegranate and Grapefruit Black Raspberry.

And when you’re going to place the phrase REAL on the can in large letters, it must be true. Completely nothing synthetic and solely 1g of actual cane sugar per 12 oz. can. We make it REAL as a result of that’s what you actually need. And since we don’t know another manner. 

The skin of the can displays what’s inside. Our packaging is daring and distinctive. Identical to our flavors. You could find us at main grocery and beverage retailers throughout Texas together with HEB, Randall’s, Entire Meals, Spec’s and Complete Wine & Extra and likewise within the Beer Backyard at Actual Ale Brewing in Blanco, Texas.

REAL Flavors:

Grapefruit Black Raspberry Daring black raspberry meets tart grapefruit for a style that defies expectations.

Melon Cucumber A cucumber is a melon, so we might have simply referred to as it “Melon.” You’ll name it refreshing.

Peach Pomegranate The Hill Nation produces the world’s finest peaches. Pomegranate supplies a pleasant pop of tang.

Tangerine Yuzu Yuzu is a cool, far-east citrus that enhances the candy, juicy goodness of the tangerine.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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