Marketing
Tuesday April 27, 2021 By David Quintanilla
Reddit Announces Exclusive Content Partnership with the NBA


Reddit has introduced a brand new content material partnership with the NBA, which see the skilled basketball league share unique materials to the platform within the lead-up to the approaching NBA Finals 

As defined by Reddit:

“The partnership will see distinctive NBA content material featured on Reddit, together with a sequence of NBA AMAs Ask Me Something (AMA®) periods on the platform in partnership with NBA and Reddit. With greater than 3.9 million members in r/NBA alone, this collaboration provides NBA followers on Reddit entry to content material and sport highlights, offered by a roster of manufacturers.”

The NBA is massively fashionable on Reddit, with over 3.9 million members of the platform’s greatest NBA subreddit r/NBA.

The primary Ask Me Something occasion as a part of the brand new partnership is being held at the moment, with Boston Celtics ahead Jason Tatum taking up Redditor queries.

Jason Tatum Reddit

LA Lakers star Anthony Davis can be set to host an AMA later within the season.

Along with Q and A periods with stars, Reddit says that it’s going to additionally share “customized sport motion highlights and NBA and WNBA content material” within the first partnership between the 2 teams.

The deal marks the most recent step within the evolution of Reddit, which is quietly turning into an even bigger participant within the social media area, and an even bigger competitor for advert {dollars}, as manufacturers look to attach with the platform’s extremely engaged, area of interest audiences.

The platform has, nevertheless, taken an general utilization hit, because of its broader clean-up and enchancment efforts.

Final June, Reddit removed thousands of its most controversial communities as a part of a significant replace of its guidelines round hate speech, which was prompted by the #BlackLivesMatter protests within the US. That is result in a significant reduction in hateful and abusive conduct on the platform, which is a good enchancment, however it did additionally see Reddit revise its month-to-month energetic utilization quantity from 430 million in late 2019, to 350 million this year.   

Nonetheless, Reddit has reported seeing solid growth in daily active usage, which can be one other side-effect of its clean-up efforts, whereas eradicating its extra controversial parts may even make the app a extra welcoming place for manufacturers and promotions, by decreasing issues round undesirable content material affiliation.

Unique content material offers like this additional reinforce such efforts, and because it seems to take the following stage with its enterprise plans, you’ll be able to count on to see extra bulletins like this in future. 



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