Branding
Wednesday June 23, 2021 By David Quintanilla
Robot Food Designs Wellness Range for Urban Fruit | Dieline


Design company Robotic Meals and fruit snack firm City Fruit have labored collectively to create bubbly packaging for his or her dried fruit merchandise. The intense colours work completely for a model that is working with merchandise in an identical colour vary. The result’s packaging that is colourful, assured, and finally differentiates from competitor’s merchandise. Although this product is full of vitamins and well being advantages, the packaging ensures that buyers know that great-tasting snacks are inside.


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Strategic branding and packaging design company Robotic Meals has teamed up with fruit snack model City Fruit to create a variety of superfood-infused dried fruit snacks.

With 68% of shoppers viewing snacking as a manner to assist enhance their high quality of life*, dried fruit model City Fruit noticed the right alternative to create the primary ever ‘wellbeing’ vary within the dried fruit class. 

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Geared toward younger, well being acutely aware shoppers, the snacks are constructed from a mix of combined dried fruit and superfood powders reminiscent of baobab and turmeric. With every ingredient providing its personal distinctive well being advantages, from encouraging sleep to supporting a wholesome immune system. 

For the design, Robotic Meals knew the vary needed to be assured, vibrant, and never solely stand out from the competitors, however from City Fruit’s present product portfolio too. All while trying pure, tasty and stuffed with goodness. 

Editorial photograph

Utilizing City Fruit’s energetic and expressive grasp model as a place to begin, Robotic Meals selected to melt the color palette to create a calmer, gentler really feel. Alongside contrasting daring sort for the benefit-led naming and clear wellbeing claims to create an general purposeful and efficacious id. 



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