Branding
Friday February 5, 2021 By David Quintanilla
SAGA Grand Gin Pays Homage To Canadian History | Dieline


The historical past of the Acadian individuals in Canada will get immortalized within the design for SAGA Grand Gin. Every bottle comes dipped in vibrant, highlighter yellow wax making it immediately distinguishable within the gin class. The 4 people featured on the packaging are partially obscured by the wax, permitting the buyer to get drawn into the tales every bottle tells.


The Distillerie Grand Dérangement is a brand new distillery from Lanaudière in Quebec that wished to provide and promote the primary licensed natural gin.

Many distilleries have been created within the final years in Quebec, which clarify the excessive competitors and the necessity for this mission to be distinctive and have a powerful graphic impression. Their concept was for Paprika to create a reputation and a graphic identification for this gin that pertains to the historical past behind the identify of the distillery. The Grand Dérangement refers back to the deportation of the Acadian individuals of Canada by the British Authorities that started in 1755.

The city the place the distillery is established was based by Acadians therefore the homage. The artistic course of began with historic analysis on the historical past and traits of the Acadian individuals. Our analysis resulted in us discovering 4 robust people who embodied the historical past of the Acadian individuals. We determined to create twelve bottles, three for every character. We selected the identify SAGA it pertains to the best way these tales weave collectively.

The identify can be a nod to the power, braveness, and dedication of the Acadian individuals and the respect that they’ve for his or her ancestors.

The wax seal on the bottle retains the simplicity of the product, whereas nonetheless carving out a particular factor. Wax has been used for sealing alcohol for hundreds of years, which is why we selected to make use of it, because it provides to the historic reference. The yellow wax covers nearly half of the bottle in an effort to cover the eyes of the particular person on the label, enhancing the thriller round these people and their story. The buyer can then select the character that they like or they’ll attempt to gather all of them. The field is principally black and white and coated with the tales of every characters, the model, and the story of deportation. These parts resemble a newspaper permitting distinction with the colourful bottle.

The 2 are nonetheless linked by the yellow seal on the field.

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Editorial photograph
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