Branding
Monday March 22, 2021 By David Quintanilla
SAMA Puts The S In Delicious…And In Seltser | Dieline


By simply wanting on the label, you’d by no means use the phrase ‘arduous’ to explain SAMA’s seltser, given the smooth, rounded edges of the lettering. However that was Sweet Brophy’s aim when conceptualizing this branding undertaking. With a face like that—that includes a neon shade palette and usually extended design—it’s no marvel SAMA Onerous Seltzer is getting a lot love. The creatively elongated letter A, meant to be pronounced twice, stands out and provides the design a unusual edge. 


Editorial photograph

SAMA Onerous Seltzer is an Aussie seltzer model. Rather than z’s, Australians typically use the letter ‘s’. For that reason, the selection to spell seltzer with an ‘s’ resonates and interprets higher relative to the best way we communicate and spell. The random tangy flavors, paired with muted and neon colours, together with butcher store graphics, make for an electrical and eclectic drink vary. We expect it is going to be enjoyable!

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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