Branding
Tuesday January 19, 2021 By David Quintanilla
San Francisco’s Pavement Gives Floro Cannabis The Ultra Premium Treatment | Dieline


Whereas hashish can transport one to a special mind-set, it stays a plant, an natural organism of various high quality resulting from a number of elements, just like how even an heirloom tomato could have a special sensory expertise from a typical grocery store fruit. In fact, how an heirloom tomato will get offered, packaged, and priced will diverge from the norm, extra according to the standard and means to develop the produce.

Editorial photograph

Floro Hashish’ branding and packaging by San Fransisco-based Pavement does simply that, with opulent and ornate packaging befitting of a premium pre-roll. Whereas some primo manufacturers may downplay or keep away from hashish tropes and imagery altogether, Pavement weaves them in a manner that’s artsy, heat, and opulent.

Editorial photograph
Editorial photograph
Editorial photograph

A lush inexperienced harking back to a thriving hashish plant serves as the inspiration of the field. Artwork Nouveau thrives are a nod to an age when hashish was seen as restorative and therapeutic, very like at the moment, whereas the typography compliments and contrasts with its weight and sharp traces. The brand comes eye-shaped, maybe a nod to the Dharmic idea of a 3rd eye, a component typically present in hashish tradition. The labels with the required data keep on-theme and are well-executed.

Watch the interwebs, as Floro ultra-premium hashish is coming quickly.



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