Branding
Tuesday June 22, 2021 By David Quintanilla
SAVEME Is A Protest Brand That’s A Canvas For The Community | Dieline


SAVEME is a direct-to-consumer water model that permits the patron to form each the messaging and the design aesthetic actively designed by SKINN BRANDING AGENCY. Though it is as much as the patron to make the can come to life, the label is a canvas that contains a daring and hanging set of typographical options. So drink some water and unfold your message; it is as simple as that.


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The problem was to develop a brand new D2C water model. An underdog that stands out available in the market and appeals to a digitally savvy, important, and conscious target market.

BRAND POSITIONING

Disruptive water manufacturers are a transparent pattern globally. To make SAVEME a model that provides one thing to this market, we selected the thought of group branding. We looked for the definition of a group or tribe, which feels drawn to this providing, and developed the model for them. You may take that fairly actually as a result of SAVEME is a model the place you, the patron, actively form the message and the design.

NAMING

SAVEME is a reputation wherein the patron finds themselves within the ‘ME’, however the ‘ME’ additionally stands for ‘Mom Earth’. The message: we solely have one physique and just one Mom Earth, so let’s deal with each. The graphic id, just like the verbal id, is daring, hanging, and funky; it infers avenue artwork and protests. Like SAVEME, the streets are a free house for everybody to unfold and amplify your message.

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BRAND CONCEPT – PROTEST BRAND

Sadly, it has develop into an on a regular basis prevalence: a burning Mom Earth and world leaders who would slightly look away than take motion. An entire era has had sufficient and is making itself heard. SAVEME turns into a catalyst for optimistic change for them. A model as a canvas for his or her issues and opinions. A protest model. The water can affords a sustainable different to PET bottles and on the identical time is a canvas for expressing one’s personal inventive messages in true protest signal fashion.

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ONLINE IDENTITY – WEBSITE & DESIGN TOOL

SAVEME, e-commerce constructed for a digital group. We developed an e-commerce platform and 3D design software that permits you to give the water can a private and inventive message. The group can vote for the very best design, so the e-shop is at all times supplied with restricted version cans primarily based on this user-generated content material.

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VISUAL IDENTITY – IMAGE STYLE & PHOTOGRAPHY

The imagery is a crucial a part of the SAVEME branding. The objective? Growing as a lot content material as potential for the shopper to make this socially pushed model go to market. The images and videography present the group and the seriousness with which they assist their trigger. SAVEME is all in regards to the message. It’s greater than only a water model, it supplies a canvas for its group. The photographs present not solely the can as a inventive canvas, but additionally the merchandise developed to make use of your physique as a signboard on your personal dedication and the message to guard our planet.

We see greater than only a water model in SAVEME. SAVEME has the potential, supported by its tribe, to develop into a life-style model with the identical highly effective preliminary message.

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