Branding
Monday March 15, 2021 By David Quintanilla
Say Hello To Our 3 Friends | Dieline


Kuudes Helsinki developed the alluring and colourful model identification for the Finnish ice cream model, 3 Pals. Straying from the norm with the format of their lately launched ice cream bars, they needed their branding to match. A vivid orange as the primary model shade with contrasting pastel pink, inexperienced, and blue go nicely collectively to deliver out a playfulness, whereas nonetheless sustaining an edge. The minimalist, high-contrast photographs of the ice cream bars, in addition to the palms holding them, emphasize the standard and attention-to-detail of independently owned ice cream firm merchandise.


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3 Pals, the beloved craft ice cream producer primarily based in Finland, determined to turn out to be the primary impartial model to broaden their vary to incorporate ice cream sticks. As a brand new challenger out there, the packaging would compete with large worldwide manufacturers that, for years, have dominated the class. 

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After testing varied choices, we selected a vertical format for our format. It was the easiest way to speak each the scrumptious flavors and the orange model shade, irrespective of which manner the packaging finally ends up laying within the freezer. The ultimate outcome fulfills the three Pals promise of high quality with a contemporary, elegant, and simplistic type. Any further, 3 Pals can have ice cream lovers consuming out of their palms. 

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DESIGN: KUUDES HELSINKI / CLIENT: 3 KAVERIA / PHOTOGRAPHY: DUOTONE / PACKAGING PHOTOGRAPHY: PAAVO LEHTONEN / CUSTOM 3 KAVERIA TYPEFACE “MAINERI”: JUHO HIILIVIRTA

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