Branding
Monday May 31, 2021 By David Quintanilla
See The Beauty In Marina Willer And Pentagram’s Design For Camu C | Dieline


A pink and crimson packaging colour mixture makes my coronary heart sing with pleasure. Marina Willer and Pentagram are making my coronary heart sing with their attractive design for Camu C, a brand new ready-to-drink model from Lifestar. The recent and daring typographic design proves that this model is assured, enjoyable, and recent. This spirited identification is bound to face out in a crowded drink market; who may deny that massive, brilliant, and funky “C?”


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Pentagram has created the model identification for Camu C, a brand new Able to Drink client drinks model from Lifestar, a subsidiary of RS Group in Thailand. RTD drinks (which embrace iced tea, flavoured waters and natural and CBT drinks) present shoppers with a more healthy different to fizzy drinks and are a fast-growing market worldwide. Camu C takes its title from Camu Camu, an Amazonian berry fruit that resembles a cherry and has one of many highest Vitamin C ranges within the plant world. Thought of to be a superfood, it may be added to meals and drinks as a well being complement. Additionally excessive in flavonoids, its key advantages are its antioxidant and detox properties and its potential to enhance pores and skin, and enhance vitality ranges and the immune system.Pentagram’s design workforce was requested to create a model technique to articulate the distinctive character of Camu C and a model identification system that would work throughout numerous print and on-line purposes, together with packaging, print and billboard adverts, in addition to on the web site, social media, on digital banners and in animations for internet advertising.The workforce’s purpose was to rejoice the well being advantages of consuming Camu C whereas interesting to its younger and health-conscious viewers. The assured typographic method incorporates a curvy Camu C emblem created from a customized model of the typeface Good Lady. The tone of voice and use of typography performs with the recent and enjoyable really feel of the model.

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Color performs a key half within the model identification, with a vibrant color palette composed of pinks and greens, impressed by the Camu Camu berries and their leaves. Camu C has launched with a low sugar 200% (Thai RDI) Vitamin C drink. Shiny pink Camu Camu berries characteristic on the label—these are a nod to the drink’s all-natural substances and a particular mild pink letter ‘C’ on the darkish pink cap makes the drink immediately recognisable on the shelf.Pentagram has created a vibrant and spirited model identification for Camu C, which is able to assist it stand out in an already crowded market. Rejecting the clichés of well being or efficiency drinks manufacturers, the brand new model identification performs to the strengths of the drink’s wholesome substances, reassuring us that Camu C is enjoyable and pleasant to drink, in addition to being good for us.

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