Branding
Monday May 24, 2021 By David Quintanilla
Shea Couleé and Goose Island Collab Comes in Fiercely Designed Cans | Dieline


As a part of their continued collaboration with brewery Goose Island, RuPaul’s Drag Race All-Stars’ champion Shea Couleé is getting one other beer of her personal. 

“Shea Coul-Alé: Royal Version” is coming to Chicago, NYC, Philadelphia, and St. Louis in late Might. The limited-edition beer is described as “a flavorful, fierce, tropical wheat ale that’s dramatically bursting with pineapple, adopted by hints of orange zest,” a brew to be loved open air at rooftop events and yard cookouts. They launched the particular version in partnership with DoStuff Media, a community of user-guided curated occasion lists throughout 21 cities.

Editorial photograph

The packaging includes a fiercely fabulous label shimmering with Goose Island’s signature goose with lengthy lashes, a crown, and a glistening end, in addition to a gradient that goes from purple to yellow down alongside the can. Copy on one facet reads, “She’s right here, she’s queer, and that is her 12 months,” in sturdy, heavy kind that’s tempered by fading and incorporating it into the label background.

Editorial photograph
Editorial photograph

Moreover, the Drag Race champion has collaborated with chef Henry Pariser to create a particular hamburger served throughout Satisfaction month at Goose Island’s Clybourne Brewhouse.

Editorial photograph
Editorial photograph

“My identify is Shea Couleé, and I didn’t come to play. I got here to SAY, ‘You might be formally invited to my Royal cookout!’ After releasing the smash-hit Shea Coul-Alé final 12 months, Goose Island Beer Co., DoStuff Media, & myself have come collectively once more to carry you this summer season’s DRAGGIEST beer, Shea Coul-Alé: Royal Version. We gave final 12 months’s gentle and lemony city wheat pale ale an improve by utilizing pineapple puree for a enjoyable and recent style certain to please. It’s been some time since we’ve been in a position to have fun with our chosen household, and I can’t WAIT to do it whereas having fun with a pleasant chilly glass of Shea Coul-Alé: Royal Version, a beer we are able to all take pleasure in, with PRIDE” mentioned Shea in a press launch.

Editorial photograph
Editorial photograph

Presale begins Might twenty fourth on Goose Island’s Onzr web site, with two {dollars} from the sale of each case of the special-edition ale benefiting Brave Space Alliance, the primary Black-led and trans-led LGBTQIA+ Heart whose house is on Chicago’s South Facet.



Source link