Branding
Tuesday February 9, 2021 By David Quintanilla
Sheese! Vegan Cheese Didn’t Have To Be That Good! | Dieline


Sheese, the dairy-free cheese model from Bute Island Meals, not too long ago labored with The House Inventive for a serious rebranding. And boy, did they ship! That is the model’s first main refresh since launching over thirty years in the past. Whereas there’s a lot to be stated about an organization whose vegan cheese choices are each expansive and scrumptious, amongst many are concerning the impressionable parts that make up the detail-oriented model id. Between the spunky coloration palette that differentiates every particular person product, and the intricate cartoon sketches that line each inch of the labels, The House Inventive didn’t disappoint. Now long-time Sheese followers and newcomers alike can benefit from the flavors as a lot as the brand new look. 


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The daring and playful new packaging, which can roll out throughout Sheese’s in depth vary, displays the flexibility of every product, encouraging dairy-free seekers to make use of Sheese to create scrumptious dairy-free cheese dishes.

Editorial photograph

Made in a vegan creamery on the Isle of Bute, a small and exquisite island nestling off Scotland’s West Coast, Sheese is de facto going locations. With an extended checklist of awards and listings within the main multiples, 2021 is about to be a giant yr for the model with vital advertising help deliberate.

Editorial photograph
Editorial photograph

David Thomson, Inventive Director at The House Inventive, notes the brand new design celebrates each the flexibility and efficiency of Sheese. The place dairy-free cheese historically has a poor repute with product supply, Sheese has managed to crack the profitable system. Along with having a scrumptious style, their merchandise soften and bubble similar to some other cheese product. So it was vital to speak this high quality assurance throughout the design itself. The outcome being a daring and playful look that injects some foodie enjoyable in an ever-expanding class of the meals business.

Editorial photograph
Editorial photograph

Mark Crichton, Director at Bute Island Meals, says, “The House Inventive got here extremely really helpful and we’ve got not been disenchanted! They took the time to know the Sheese model, our historical past and future plans, and created a brand new design that we’re delighted with. All through the method, communication has been glorious and the venture went very easily. The designs have the fitting really feel and shelf presence and most significantly, they’ve had an amazing response from consumers and shoppers.”

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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