Branding
Monday March 1, 2021 By David Quintanilla
Sjy Seaweed Says Even Seafood Can Be Vegan | Dieline


by North labored with Sjy Seaweed to design the packaging for his or her just lately launched line of seaweed chips. The flowery illustrations of seaweed strands are crisp and detailed, taking over nearly all of the pouch. In selecting a modest typography to position above the drawing, the branding elegantly highlights the natural property and origin of the wholesome, mild, and salty snack. 


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Sjy Seaweed is a start-up with a goal: to assist construct a sustainable future by way of vegan seafood. Based mostly on the island Kvarøy in Northern Norway, Sjy goals to supply ready-to-eat merchandise created from seaweed. Their first effort, a seaweed chip made totally from regionally sourced produce, has simply launched. Along with Sjy, we now have developed a model technique, visible id, and packaging. We additionally offered experience on establishing the manufacturing line, in addition to sourcing the optimum equipment for packaging.

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The model id revolves round a coloration palette that mixes pure, muted colours, mixed with extra lively accent colours. This juxtaposition is impressed by the gear discovered aboard sea vessels. The typeface is Graebenbach, a sans serif that mixes excessive readability with a little bit of aptitude and quirkiness. Together with lovely, hand-drawn illustrations executed by Ellinor Larson, the Sjy id is distinct but versatile, and might simply be tailored to future merchandise launched by Sjy.

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