Mild, pure, and genuine is what you search for while you purchase smoothies. That’s precisely what Studio SMPL was trying to parallel once they started to design Skinny Shake’s branding. An organization that ensures nothing however clear and pure components, with “not one of the unhealthy stuff” wanted to emulate simplicity above all else. Selecting a classy and groovy typeface with notable pastel tones set the bottles of smoothies and shakes aside from different busy model labels in a manner that calls for a primary sip. And by together with visceral and sharp imagery of their components and merchandise inside their advertising, they additional name consideration to their target market.
Skinny Shake wanted a model identification that’s distinct within the noisy world of beverage retail. Our strategy was to stability minimal design that might stand out in opposition to opponents with charismatic typography and shade that pulls inspiration from the product itself.
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