Branding
Friday February 26, 2021 By David Quintanilla
Smoothness & Style Come Together To Bring You SAXX | Dieline


Simply in time for Valentine’s Day, SAXX launched a premium cashmere mix underwear line. The Mega Lux features a brief sleeve crew neck shirt and a pair of boxer briefs.

SAXX contracted Andrew Zo to create a refreshing, new packaging for his or her most luxurious line up to now. Selecting a linear route, emphasizing construction and irregular angles, Andrew Zo was daring in methods and traditional in others. For instance, the straightforward white and black coloration palette is conventional; in the meantime, the dearth of labeling and data, sans the emblem within the heart and the sticker closure, deliver on a extra trendy really feel. In each regard, the packaging screams luxurious from inside and outside. 


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SAXX is a premium underwear model designed to problem on a regular basis discomfort. “Every pair of SAXX Underwear comes geared up with the BallPark Pouch™. Designed to scale back friction. The patented 3D hammock-shaped pouch reduces pores and skin on pores and skin contact and retains the whole lot in place.”

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The brand new packaging design is life-style impressed and focuses on the unboxing expertise. Being an e-commerce unique merchandise, the staff needed to make sure the acquisition expertise could be elevated in comparison with different SAXX merchandise. To realize a memorable unboxing expertise, a number of design particulars have been thought-about. First, a textured paper was chosen to supply a extra tactile expertise. Silver foil end was utilized to create the premium aesthetics. Moreover, the construction of the folded carton includes a tapered edge, which was impressed by the usual SAXX packaging.

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The largest problem for the design was to make sure the associated fee was inside finances. This was achieved by designing a single field that would bundle the brief sleeve or the boxer temporary. As there’s a huge measurement distinction between the 2, a detachable insert was designed for the boxer temporary. The insert fills up the additional house to make sure the product matches snugly inside the identical field. 

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Being as it’s an online-only product, promoting factors and different data was not required on the packaging. The staff took benefit of this setup and eliminated any type particular prints, making the field common and reusable. Product particular data comparable to nation of origin, cloth content material and bar code was moved to a sticker, which additionally works to seal the bundle itself. With these design decisions, SKUs have been stored to a minimal and prices stored low.

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