Marketing
Thursday April 8, 2021 By David Quintanilla
Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts


Snapchat has taken one other step in its shift in the direction of built-in eCommerce with the acquisition of Screenshop, an app which scans your images to determine your required fashion selections, then gives clothes suggestions based mostly on these findings.

Screenshop

As reported by The Information, Snapchat can be seeking to incorporate Screenshop into its broader, AR-integrated eCommerce efforts, which have been gaining momentum of late.

“Snap plans to announce the eCommerce push at its annual developer convention in late Might within the type of a brand new purchasing suggestion function that can primarily be accessible inside Reminiscences, a piece of Snapchat the place customers accumulate images and movies to view later.”

Based on The Data, Snapchat’s new Screenshop course of will contain the app scanning the photographs saved to your Reminiscences, as a way to then spotlight related merchandise which may be of curiosity.

Launched in 2017, Screenshop gained early traction after being advisable by Kim Kardashian in her Instagram posts. Kardashian had really acted as an adviser on the UI within the early levels of the app, and it is since gone on to combine product suggestions from over 450 retail and model companions, together with Nordstrom, Saks Fifth Avenue, Selfridges and extra.

Now, Snapchat will add the instrument into its purchasing integrations, which has already seen Snap develop new Bitmoji fashion products to spice up branding efforts, and AR try-on tools for make-up and sneakers.

Snapchat AR try on

And Snapchat could also be near taking the subsequent step – with the event of its full-body tracking process for AR, Snapchat is already investigating new methods to assist customers just about try-on extra gadgets of clothes, with a view to advancing on-line purchasing choices.

And with Snap additionally reportedly growing a brand new, AR-enabled version of Spectacles, the app is poised to stay on the slicing fringe of the subsequent AR evolution, which has the potential to remodel on-line purchasing, in numerous methods.

Given this, the acquisition of Screenshop makes excellent sense, and it will be attention-grabbing to see how Snap seems to combine the performance when it makes an official announcement.

Snapchat’s 2021 Partner Summit can be held on Might twentieth by way of a digital occasion.



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