Marketing
Friday June 18, 2021 By David Quintanilla
Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Promotional Options


Snapchat is seeking to the following stage of improvement for its TikTok rival Highlight, with the expansion of its developer tools to now allow builders to combine their apps into Highlight clips. That can imply that customers are actually in a position to create Highlight movies with these further artistic instruments, and instantly publish them to the Highlight feed.

Snapchat developer tools for Spotlight

As you’ll be able to see in these screenshots, by this new integration, customers would be capable of create Highlight clips in, for instance, the Voicey app, then add them on to the Highlight feed in Snap. That clip would then embody a Voicey hyperlink, which, when tapped, would present different Highlight clips which have been created within the app, together with a fast hyperlink to obtain it from the related app retailer.

That would considerably develop the vary of artistic instruments accessible for Highlight, with varied apps linking into the characteristic, with varied functionalities, offering new methods to create wholly completely different Highlight clips, past the artistic instruments in the principle app.

It will additionally present further promotional worth for Snapchat’s improvement companions. Via Snap’s developer tools, there are actually extra methods to hyperlink into the Snap ecosystem for app promotion and utilization – and with 280 million daily actives, and a huge presence among Gen Z users, that might present nice publicity potential, giving Snapchat extra artistic instruments and choices, and builders extra direct linkage into this key market subset.

Preliminary Highlight integrations are actually accessible from Lightricks, Splice, Powder, and Piñata Farms, amongst others, offering a brand new vary of artistic choices for the choice, which is already being utilized by over 125 million Snapchatters every month.

The expanded toolset additionally supplies extra alternative for Snapchat to stumble onto the following viral development within the format, and whereas it has a method to go to catch as much as TikTok, Snapchat has lengthy relied on artistic instruments to spice up consciousness and utilization.

And with Snap still paying out money to top Spotlight creators to encourage take-up, this can additional add to its incentive instruments to make Highlight a much bigger consideration. 

You possibly can learn extra about Snapchat’s developer instruments here.



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