Marketing
Thursday May 20, 2021 By David Quintanilla
Snapchat Adds New Lenses and Stickers in Support of Asian and Pacific Islander Heritage Month


Snapchat has added some new creative tools to assist customers rejoice Asian Pacific Islander Desi American (APIDA) Heritage Month, together with themed Lenses, new stickers and extra.

Snapchat API Month Lenses

As defined by Snapchat:

“To honor the range of APIDA experiences, we teamed up with plenty of APIDA creatives together with Jiqai WangBadal Patel and Rachel Newman to develop a collection of “I Am APIDA” Lenses to uplift Snapchatters and encourage them to specific themselves and their identities. We’re additionally releasing extra Lenses, Filters and the APIDA Satisfaction Sticker Pack to permit Snapchatters to rejoice their heritage throughout the many international locations, languages and cultures that make up the APIDA neighborhood.”

Asian and Pacific Islander Heritage Month is now effectively underway, and Snapchat is seeking to present extra methods for its customers to share their help – which is very essential this yr given the rise in race-based violence occurring towards Asian communities in numerous areas.

Certainly, Snapchat additionally just lately shared some new research into how its customers are planning to mark the occasion, and their expectations round how manufacturers look to indicate their help for the API neighborhood.

Snapchat API month research

Snapchat is eager to place extra deal with this ingredient, with a view to facilitating extra neighborhood help and understanding.

That may also embrace the launch of a brand new Snap Authentic Sequence entitled “As I Am”:

“…a primary individual collection about Asian-Individuals, meant to problem and break down stereotypes, tackle ongoing discrimination, hate crimes and terrorism, whereas additionally shedding mild on and celebrating the various array of experiences Asian-American folks have at this time.” 

This is a vital consideration for everybody, in displaying help for our broader neighborhood, and solidarity with API individuals who could also be focused as a result of misguided angst. It might not look like a serious factor – including a sticker or utilizing a Lens in help – nevertheless it may very well be simply what someone you recognize must see so as to really feel that they’ve that connection.

It is price contemplating, and displaying help the place you may.

You’ll be able to add these new Lenses by scanning these Snapcodes:

Snapchat API Snapcodes



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