Marketing
Wednesday February 3, 2021 By David Quintanilla
Snapchat Provides New Insights into User Engagement Around the Super Bowl


Tremendous Bowl LV is quick approaching, and that additionally signifies that a complete raft of manufacturers can be trying to hyperlink into the encircling dialog on social, within the hopes of capturing their very own ‘Dunk within the Darkish’ viral second of branding glory in the course of the occasion.

Certainly, that tweet from Oreo back in 2013, which has been studied and scrutinized inside an inch of its life, seemingly woke up companies to the ability of trendjacking in the course of the Tremendous Bowl, giving Oreo the equal publicity of hundreds of thousands in relative advert spend by way of a easy, real-time response tweet. 

Since then, increasingly manufacturers have been looking for their very own means into the Tremendous Bowl dialogue – which is why knowledge reviews like this one from Snapchat, are massively priceless to these assessing one of the simplest ways to attach, and maximize their publicity in the course of the occasion.

And whereas Twitter is commonly seen because the real-time occasion powerhouse, Snapchat might be price contemplating – in keeping with Snap, 61% of its customers can be tuning in to the 2021 Tremendous Bowl subsequent week.

However greater than that, Snapchat customers are additionally more and more engaged with the Tremendous Bowl advertisements and promotions.

Snapchat Super Bowl engagement

As per Snapchat:

Snapchatters’ response to Tremendous Bowl commercials is what normally spurs spontaneous sharing on Snapchat. In 2020, there have been notable spikes in dialog for advertisers like Google and Pringles when their commercials aired.”

The Tremendous Bowl commercials, after all, have taken on a lifetime of their very own, and as you may see right here, Snapchat customers, specifically, are more and more engaged with this component, which may very well be price contemplating in your efforts.

Getting this proper might have important advantages, with Snapchatters getting enjoyment out of artistic, partaking promotions in the course of the occasion.

Snapchat Super Bowl research

Actually, a intelligent, real-time linkage to the halftime present may very well be notably highly effective, based mostly on Snapchat’s engagement insights.

Snapchat Super Bowl research

So whereas the sport itself would be the focus of sports activities followers, it is price contemplating the remainder of the viewers, and the way they’re trying to work together across the occasion. As this knowledge reveals, individuals are looking for alternatives to attach round every component because it occurs – which, given the continued pandemic limitations, may very well be much more highly effective and resonant this yr.

Price contemplating in your strategy to the sport, and your tie-in campaigns.

You’ll be able to take a look at Snapchat’s full Tremendous Bowl engagement analysis here.



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