Marketing
Tuesday December 22, 2020 By David Quintanilla
Snapchat Shares New insights into Consumer Behavior and Trends


Snapchat has shared some new insights into the newest consumption traits, which have been exacerbated by the pandemic, however Snapchat says are set to stay in place as the following technology of customers turns into more and more influential in shopping for choices.

As per Snapchat:

“The occasions of 2020 modified the best way we work, store and keep in contact, creating what turned generally known as the “new regular”. Now, as we construct hopes of restoration in 2021 and past, it’s time to concentrate on the following regular.”

Snapchat has collected a spread of traits and insights into a brand new, 15-page report known as ‘Methods for the Subsequent Regular’, which outlines how habits have modified, and what it means in your strategy.

Snapchat New Normal report

Snap has recognized a number of key shifts, together with the rise of cellular eCommerce, the resurgence of QR codes for advertising and marketing, the enlargement and rising accessibility of AR for campaigns and the continuing evolution of its personal video instruments and choices. 

Snapchat New Normal report

As per Snap:

“Millennials are the most important technology in historical past. In 2020, they made one in three purchases, and the technology is predicted to drive half the rise in expenditure development over the following decade.”

There is a heap of fascinating notes right here, and pointers to assist information your future technique, with the youthful technology main the best way on the following key shifts.

Along with this, Snapchat has additionally shared some total utilization insights, which additional reiterate the app’s influential capability on this subsequent technology of customers.

There are some good, essential notes right here, value noting in your planning, with the precise insights into rising consumption traits and habits all pointing to new approaches, and evolving shifts.

Even when Snapchat is not a part of your 2021 planning, it is value looking, and getting a greater understanding of those key traits. 

You’ll be able to obtain Snapchat’s “Methods for the Subsequent Regular” report here.



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