Marketing
Thursday February 11, 2021 By David Quintanilla
Snapchat Shares New Insights into User Engagement Around Valentine’s Day, New Features for the Event


Are you seeking to run a tie-in marketing campaign for Valentine’s Day? Is Snapchat part of your outreach technique for the occasion?

Perhaps it must be – in accordance with new insights from Snap, round 70% of its customers are planning to rejoice Valentine’s Day this yr, with 63% additionally planning to make Snapchat part of their celebration.

Snapchat Valentine's Day

I imply, that makes some sense – after months of restrictions, we’re simply now beginning to see a stage of easing in some components of the world, and the necessity for human connection might be as excessive because it’s ever been. As such, taking a second to acknowledge these vital to you, in any kind, might be going to get extra emphasis this yr – and on Snapchat particularly, individuals want to rejoice in as near regular trend as they will.

“Usually, Snapchatters rejoice Valentine’s Day by going out on a date, having a date evening at dwelling, or exchanging playing cards or presents. Regardless of the entire uncertainties surrounding the pandemic, most are hoping to stay to comparable plans this yr. That is very true in Australia (59%) and Norway (58%), the place COVID-19 is pretty underneath management.”

And in case you are planning on tapping into the Valentine’s Day dialogue on Snap, this would possibly assist – in accordance with Snapchat’s information, Valentine’s Day dialogue spikes within the week main as much as the occasion, with conversations peaking between 4pm and 8pm on the day.

Snapchat Valentine's Day

You possibly can see the ebbs and flows main into the occasion, which can assist in your content material planning.

Along with these insights, Snapchat has additionally introduced that it is including a spread of Valentine’s Day-themed AR Lenses, a lot of which embrace individuals’s Bitmoji avatars and/or make the most of its new full-body mapping.

Snapchat Valentine's Day AR Lens

Snapchat’s additionally including a brand new Snap Mini with gifting app Givingli which is able to allow customers to create digital presents that they will ship to customers within the app. 

Snapchat Givingli Mini

That may give customers a spread of choices to participate within the occasion, whereas the insights could assist entrepreneurs higher plan and strategize as to how they will incorporate Snap into the tie-in campaigns.

You possibly can learn extra Vaentine’s Day insights from Snapchat here.



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