Thursday April 22, 2021 By David Quintanilla
Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas

With the vaccine roll-out now properly underway, and in-person occasions progressively returning, Snapchat has as we speak released some new data insights on the important thing social exercise that Snapchatters are trying ahead to probably the most in a post-pandemic surroundings – heading to the films.

Snapchat movies data

With cinemas opening again up, and a few massive blockbuster movies now again on the schedule, Snapchat’s trying to spotlight its platform as a key promotional instrument for film studios and associated manufacturers. That might present new tie-in alternatives for a variety of campaigns, aligning with the broader shift in the direction of a return to social gatherings.

Which has its personal, broader implications for the economic system, and society at massive. We’re not totally there simply but, however with millions of Americans now fully vaccinated, and plenty of extra nations following their very own plans, we’re getting nearer to that subsequent stage.

In keeping with Snapchat, the pandemic closures have solely elevated Snapchatters’ enthusiasm for the cinema, with 81% indicating that they’re going to watch motion pictures in theaters “as a lot or extra usually” than earlier than the pandemic, as quickly as they’re in a position. 

Snapchat movies data

Snapchatters are additionally 1.7x extra prone to see a film on premiere weekend in comparison with non-users, making them a primary viewers for driving opening-weekend box-office gross sales. Snapchat additionally notes that its vary of AR instruments and different promotional choices additionally make it an excellent automobile for film campaigns and associated engagement alternatives.

Snapchat’s additionally an excellent platform to construct hype, with 36% of customers listening to about an upcoming movie a month or extra forward of its launch.

Snapchat movies data

Given the app’s engagement ranges, and its deal with connecting shut pals, that may current vital alternative for promotions, with the longer lead-time permitting for word-of-mouth consciousness, serving to to gasoline hype, which may, once more, be additional enhanced with associated tie-in campaigns and interactive AR options.

It is very attention-grabbing, and thrilling, to think about a return to in-person occasions, and flicks are actually only the start, with a spread of associated tie-in alternatives now on the horizon because the vaccine roll-out continues to take impact.

So even in case you’re not selling the newest film, there are alternatives associated to that enthusiasm which might make Snapchat an excellent platform on your efforts, particularly in case you’re trying to attain youthful, media-savvy audiences. 

What’s extra, Snapchat customers can now additionally guide film tickets within the app, through Snap’s integration with Atom Tickets.

Atom Tickets Snapchat

It is attention-grabbing to think about the assorted, increasing choices on this entrance, and the broader impacts the vaccine roll-out can have. 

The following stage is coming, and it is price considering what that can imply on your promotional efforts.

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