AR is ready to turn into a much bigger focus in 2021, with Facebook and Apple each trying to launch their respective AR glasses available on the market. That can add a brand new dimension to AR utilization – however even with out that subsequent stage, AR instruments are already advancing quick, and turning into extra accessible as a advertising and marketing possibility.
Main that cost is Snapchat, which regardless of not revealing public plans for its personal AR glasses, continues to offer superior AR instruments inside its app.
This 12 months, Snapchat has added a variety of latest AR choices, together with Ground Transformation results, new sorts of shoppable ‘Try-on’ campaigns, 3D body scans for extra responsive Lenses, new barcode scanning options, and its ‘City Painter’ collaborative AR artwork mission.
Together with this, Snap launched a $3.5 million AR creator fund to assist gasoline the subsequent developments in inventive AR use, it was among the many first to include Apple’s new LiDAR scanner within the newest iPhone fashions, and it launched a new project with the New York Times for AR tie-ins with articles.
Whereas the larger tech platforms have extra assets at their disposal, Snapchat stays a pacesetter in AR. And with AR instruments getting extra focus, it is price contemplating how these choices may slot in your digital advertising and marketing technique.
To assist with this, Snapchat has published a new listing of a few of its prime AR campaigns of 2020.
The campaigns highlighted embody its Gucci footwear try-on Lens:
An NYX make-up try-on Lens, and a digital retailer tour:
Its money scanning Lens, which highlighted the WHO’s efforts to fight COVID-19.
And its Trolls World Tour effects, which have been particularly centered on the Snap Digicam to your digital conferences.
There are a heap extra examples in Snapchat’s full overview, which might assist to offer some inspiration to your AR method.
And as famous, it is price contemplating – AR will take a major leap in 2021, which might make it a a lot larger, extra viable, extra seen advertising and marketing possibility.
Take a look at Snapchat’s full checklist of prime AR campaigns here.
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