In its first important product innovation in 5 years, Brisk has introduced a brand new taste, Zero Sugar Lemon Iced Tea, which the model says has the identical boldly refreshing style as the unique, however with zero energy. Brisk is launching the brand new beverage with the tagline “All Nice Issues Begin from Zero,” hoping to encourage creators to characterize themselves authentically.

Brisk has additionally collaborated with famend sneaker artist and clothier Mache to launch the brand new taste, providing custom-designed merch and clothes. 5 sweepstakes winners will land a pair of kicks, jacket, bucket hat, pocket t-shirt, and a pill, among the many greater than 2,600 prizes Brisk is awarding each hour for 56 days straight at BriskZeroDrop.com.

The collab takes Brisk’s signature model components, like the colours yellow and black, and filters them by way of Mache’s inventive prism. Graphics on the toebox and heel, together with vibrant blue laces, end off the hightops. With suave restraint, the midsole and linings stay white, serving as house between the opposite visible components.

This isn’t the primary time Brisk and Mache have labored collectively, with the sneaker designer, making a {custom} pair for the launch of Pineapple Passionfruit.

“I am extremely excited to be working with Brisk once more after 5 years to assist the discharge of the brand new Brisk Zero Sugar Lemon Iced Tea,” stated Mache in a press release. “Taking inspiration from the Brisk label, I’ve created a sneaker design for instance firsthand how artists can unlock their very own inventive potential, ranging from zero and turning it into one thing nice.”