Branding
Tuesday March 30, 2021 By David Quintanilla
Soledad Sets Itself Apart With Just A Little Bit Of Clay | Dieline


Soledad is a sensory expertise by and thru. HI! ESTUDIO took it upon themselves to create a tactile design and packaging for Soledad tequila that will be unforgettable, if nothing else.

Drawing from Mexican traditions of utilizing black clay for bottling, HI! ESTUDIO designed a textured growler for this clean tequila. Boldly selecting black because the bottle’s precept tone, they continued the monochromatic theme by together with a black netting for the packaging. A modern, rose gold accent shade used for illustrated Mexican symbols, additional units it aside from its competitors. 


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We designed the bottle of Soledad as a tribute to ancestral strategies in Mexico, in addition to a tribute to the fingers of the craftsmen that make the spirit. 

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Soledad is a venture that pays respects to using conventional, black clay from San Bartolo Coyotepec, Oaxaca within the manufacturing course of. We combined up to date strategies, together with modeling and 3D prototypes, and ancestral traditions to enlarge the significance of the historical past of Mexican artisans. 

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The bottle is meant to resonate Mexican id at first sight, offering a pattern of the handmade work and thus, its traditions and customs. The bottle appears to be undrawn within the hills, the place the black mud is initially extracted, that may be melted by the fingers of craftsmen. The earth and fingers have been our biggest supply of inspiration as a result of fingers are in a position to rework the earth into stunning objects and utilities. Soledad is designed to ask its customers to ponder and discover by all 5 senses.

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