Branding
Tuesday February 9, 2021 By David Quintanilla
Sorry Ginger Ale, Imbirych Is Taking The Spotlight | Dieline


Imbirych is a singular spirit that mixes the pure aroma of ginger with hints of lemon and honey. Whether or not loved on the rocks or as a part of a cocktail, Imbirych is a Russian spirit whose distinctive ode to ginger ale’s outstanding flavors, requires equally daring branding.

PG Model Reforming Firm took the lead with designing every component that got here collectively gracefully. The orange and cream coloration palette exudes a heat that may solely be matched by the heat felt by the 56% alcohol content material once you’re one shot in. The inclusion of weathered illustrations usually present in conventional cookbooks make clear the truth that the spirit’s recipe stems from a passed-down household recipe. 


Editorial photograph

Imbirych is a mixture of a spicy ginger style, a pure honey sweetness, and bitter lemon. Our crew selected a craft design to make an extra emphasis on do-it-yourself high quality recipes. The label appears to be like like an infographic passport of the drink. We use engraving components, illustration, and handwritten accents to boost the craftiness of the product. 

Editorial photograph

The colour scheme emphasizes the sensation of heat that spreads by way of the physique after the very first glass of this sturdy and pure drink and recalled Grandma’s recipe on pale sheets of paper.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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