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Friday February 19, 2021 By David Quintanilla
Sotoleros Is Not Tequila, But It’s Just As Traditional | Dieline


Go to any bar, and you may hear tequila orders left and proper. Whereas all people is acquainted with tequila, mezcal, and perhaps even different agave derivatives, Mexico has a lot extra to supply on the subject of distillates. One excellent instance is sotol, named after the spiny plant whose sap offers the bottom for distillation functions. Sotoleros is a model of sotol that brings to mild the custom and complexities of the graceful spirit with a contemporary twist. 

Working with EME to create a model id that will have a good time the customs and historical past behind the distillation of sotol, Sotoleros efficiently created a glance that spoke volumes. Emphasizing the hand-made side of the spirit, every bottle features a stamp of a hand-drawn illustration of the respective artisan that crafted that batch. The assortment of colours, in addition to the wax wrap seal round every bottle provides a playful contact, whereas incorporating a standard Mexican colour palette. The inclusion of the share of substances on the label’s entrance aspect, in addition to a couple of hidden invisible ink messages, come collectively to additional set Sotoleros aside. 


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Sotoleros is a compendium of conventional spirits from northern Mexico, which seeks to symbolize custom, artwork, and tradition. Native vintners have preserved these recipes by generations. The sotol plant was given its title primarily based on the which means of the phrase, which signifies a journey by time. Sotoleros represents a sourcing from the earth and the previous, on to your mouth. Since sotol is such a standard spirit, we would have liked a recent solution to promote it whereas representing its artisanal values. 

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We couldn’t lose sight of the small particulars that make it distinctive, such because the palms that give it soul. In every bottle, we present the face of every of the “sotoleros”, or sotolero masters, whose palms have crafted the elixir so that you can take pleasure in. Particulars in colours, incorporating traditions, and invisible ink seen solely with black mild, make this package deal actually particular. Particular taste requires particular packaging. 

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