Branding
Thursday January 14, 2021 By David Quintanilla
Sparkling Water Brand Wants To Make Real Life Feel Like A Daydream | Dieline


To daydream is to take the mind on just a little trip, a decoupling from the weary and mundane current to recharge, refocus, and calm down. In fact, reaching such a state might be troublesome when the world round you weighs closely. And for these seeking to linger on something whereas being whisked away to a extra nice place—even quickly—they could want an help getting there.

Bubly beverage model Daydream is seeking to create that head-in-the-skies state with a low-calorie glowing water that features hemp extracts and different herbs and elements purported to advertise wellness, akin to moringa, ginseng, and Schisandra. Daydream is available in three flavors up to now—blackberry chai, cucumber lime, and peach ginger.

Editorial photograph
Photograph by Johanna Martin

“We made it particularly in thoughts for the health-conscious individual on the lookout for a purposeful beverage with none sugar or caffeine to get them via the completely different phases of the day,” says Alex Simonelli, founder and CEO of Daydream. As for the naming of the model, Alex felt ‘Daydream’ was about dwelling within the current second, a time the place we will actualize our most genuine and inventive self.

Editorial photograph

The labels are brilliant and ethereal. Swirls of saturated colours throughout a gradient movement throughout the can like a climate map, and every taste has its personal palette. When positioned alongside each other, it produces a harmonious panorama, combining like so many Voltrons to type a soothing, fantastical design. “The purpose was to create one thing iconic, direct, and complete,” he defined. “One thing that might not be missed or mistaken on cabinets. The graphics had been impressed by the spontaneity of a dream-like state, and we selected very main colours crammed with childlike nostalgia based mostly on the three completely different taste profiles.”

“My mantra was model over every thing, because the branding and may design could be the housing for our glowing water for years to come back, and would make an affect as our shelf presence,” Simonelli added. “We needed a singular design language that might cross all boundaries and communicate to all completely different varieties of individuals – particularly those that admire considerate design.”

Editorial photograph
Editorial photograph

Daydreams usually transport us again to a well-recognized, idyllic expertise after we had been at most chill. For Alex, that’s Barcelona, and the Daydream designs discovered inspiration in Caravella, a beer he discovered within the Spanish metropolis. Making the model really feel cohesive, nearly like one steady canvas, created what he known as a “espresso desk piece” and offered the type of visible id value displaying within the dwelling. 

“The cans all movement into one another, which create an art work of their very own,” he mentioned. “The purple from the peach ginger can aligns [with] the blackberry chai can, and so forth.” 

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Alex’s new drink model isn’t simply impressed by European beer, in fact. Whereas he oversaw the model and inventive course, he consulted with Barcelona’s Hey Studio, as he needed the model to have a decidedly European taste. “European design has a singular efficiency that’s lacking from most of North America the place advertising and marketing is prioritized above design,” Alex says. “The design tradition there additionally breeds contemporary views that may cross all worldwide borders. We consulted with a agency in Barcelona, and that result in our designs again right here in Canada actually re-shaping into one thing stunning.”

Editorial photograph
Photograph by Johanna Martin

The restorative properties of the occasional daydream can supply a lift to at least one’s well-being, and it may well endure properly previous the fleeting second it transpires in. However lingering psychological respites aren’t all the time attainable, particularly when most wanted. Daydream’s packaging design is soothing and calming, a visible preview of the carbonated deal with’s promised comforts.

Daydream is accessible direct and from choose shops throughout Canada.



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