Marketing
Tuesday February 23, 2021 By David Quintanilla
Spotify is Looking to Make Podcasts a Bigger Focus, with New Tools to Translate Written Content in Audio Feeds


Contemplating entering into podcasts however undecided the place to start?

You could quickly have a brand new choice, with Spotify working on a new process that can allow folks to transform their written WordPress weblog posts into audio content material.

As reported by Axios, Spotify is partnering with WordPress to translate written content material immediately into podcasts through its podcast creator platform Anchor. That can present new methods to achieve wider audiences along with your written work.

Podcasts have been steadily rising over the previous few years, with 55% of the US population listening to a minimum of one podcast in 2020 – up from 51% in 2019.

As you possibly can see on this chart, from the newest Edison Infinite Dial report, round 104 million People now hearken to podcasts month-to-month, and the extra intimate engagement of the medium makes it nice for establishing stronger reference to audiences, and bettering the resonance and recall of podcast advertisements.

However like video, creating nice podcast content material will not be essentially straightforward. As such, offering extra methods to facilitate podcast listening might be one other ‘in’ for these trying to faucet into the medium, whereas additionally giving companies and creators one other means to check whether or not their viewers is definitely curious about consuming their materials in podcast type.

Axios further notes that Spotify is trying so as to add a number of extra podcast enhancements:

“Within the coming months, Anchor will allow extra creators so as to add movies to their podcasts. This performance is presently obtainable to music artists. Spotify can also be launching interactivity instruments like polls and Q&A options for podcasters utilizing Anchor.”

The announcement comes from Spotify’s ‘Stream On’ showcase occasion, the place it additionally announced new audio high quality enhancements and additional enlargement into extra markets.

Spotify markets

That would open up new alternatives, particularly with Spotify trying to make podcasts an even bigger focus of its app transferring ahead.

With the rising recognition of social audio apps like Clubhouse, it is clear that audio connection has a spot within the trendy digital panorama. Podcasts may present a key avenue on this respect, and whereas these new choices may not find yourself being the factor to finally solidify your podcasting method, it might be one other approach to faucet into this pattern, and join with a wider viewers. 



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