Branding
Friday February 5, 2021 By David Quintanilla
Steamies Packaging Is Clucking Adorable | Dieline


Are you clucking kidding me?! We’re digging the design for Steamies, a brand new line of steamed eggs. The illustrated rooster has locations to be on that moped, reinforcing the concept that it’s best to gobble up these little bites on-the-go. The colourful colours symbolize completely different taste variants, whereas the typeface is a sunny yellow, permitting for robust consistency throughout SKUs. Whether or not this rooster is on a aircraft, tractor, or bike, it is saying peace out and straight vibing.


Bye-Bye Boiled. Hi there Steamies! With the success of Outside Hens on the grocery retailer cabinets, St. John Household Farms was able to broaden their model with a brand new line of steam-cooked eggs: Steamies. We developed naming and packaging for Steamies that highlights the all-natural taste present in each protein-packed chew. As an on-the-go snack, we targeted on designing playful packaging that brings the spirited Steamies model to life. Every taste was given a whimsical title, in addition to an brisk illustration of an adventurous hen. Our copywriting group developed an ownable model language to greatest talk Steamies’ small-batch, farmed with ardour, and punctiliously steamed qualities. Paired with the playful packaging, we constructed a powerful, cohesive model id.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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