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Wednesday June 16, 2021 By David Quintanilla
Stella Artois And Soleil Toujours Celebrate Summer Solstice With Latest Collab | Dieline


The summer time solstice is the purpose the place our planet’s axis tilts so far as it goes in direction of the solar, which occurs twice a yr, as soon as for every hemisphere. When our celestial house’s axis will get tilted at about 23.4 levels, it ends in the longest day of the yr. Being nearer to the solar additionally means the climate warms up, and the ensuing mixture evokes many to get exterior and take advantage of these extra hours of daylight.

Stella Artois has historically celebrated the longest day of the yr with its Solstice Lager, a shiny, crisp, and citrusy brew beforehand solely provided seasonally. Although it’s now accessible year-round, Stella’s Solstice Lager is designed for hotter climate, and it isn’t such as you’re slamming stouts and porters on the seaside. Sadly, a chilly beer gained’t defend the pores and skin from dangerous UV rays. Fortunately, Soleil Toujours has partnered with Stella to create Soleil Toujours Solstice Shimmer Oil Sunscreen, for a mixture that refreshes and protects whereas leveraging premium elements together with the solar’s rays to supply colour and shine.

Editorial photograph

“With such a powerhouse title like Soleil Toujours, we’re glowing over our break into magnificence with the launch of our Solstice Shimmer Oil Sunscreen SPF 30 that’s made particularly for having fun with the sunny climate with a Stella Artois Solstice Lager,” mentioned Lara Krug, VP of selling at Stella Artois, in a press release. “Now everybody can benefit from the two greatest equipment for a day of sun-safe enjoyable spent lounging open air with family members.” 

Along with the sunscreen and lager, the parents at Stella Artois and Soleil Toujours additionally launched directions on how one can flip a Stella 12-pack provider into a trendy and sustainably cool head visor. By repurposing the packaging into one thing wearable, the visor extends the lifetime of the cardboard and diverts it from the trash, in addition to offering shade with out resorting to utilizing a Natty Gentle field to make a cowboy hat.

Soleil Toujours X Stella Artois Solstice Shimmer sunscreen is obtainable for pre-order now



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