Branding
Friday February 5, 2021 By David Quintanilla
Storypoint Wine Invites You To Spill Your Secrets | Dieline


A number of the most charming tales advised occur over a number of glasses of scrumptious wine. The redesign for Storypoint takes on an old-time method to the best way we inform tales. By crafting the design round a typeface that appears like somebody scrawled it by candlelight and a gold-foiled quill pen, Storypoint wine marks a strong step ahead for the wine model. Though the design won’t be rooted in a contemporary design system, the consequence has a basic, approachable really feel.


Throughout the course of any odd night, it’s the second the bottle of wine is opened the place the story begins. Storypoint Vineyards makes wine that serves because the catalyst for excellent tales you will inform for years to come back. Our purpose with this rebrand was to modernize the package deal whereas sustaining some consistency with the unique label, so as to keep model recall. We took inspiration from the wealthy blue shade and script font, enhancing each with customized illustrations, gold foil, and an emboss to determine a robust design system that may very well be prolonged throughout a number of SKUs. Paired with a brand new distinctive label form, Storypoint has an iconic shelf presence.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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