Branding
Wednesday March 17, 2021 By David Quintanilla
Target’s New Line Mondo Llama Hits The Crafting Bullseye | Dieline


After being cooped up for over a yr, we have all had our many moments of making an attempt new issues. If you happen to occur to be like me, you would possibly’ve gone by means of an intense crafting stage in the course of the quarantine. And in the event you occur to nonetheless be on this section or wish to strive it once more, Goal has launched a brand new craft line, Mondo Llama, with over 400 colourful gadgets resembling paint units and drawing kits. 

The most effective half? They created the brand new vary of merchandise for all ages, so irrespective of in the event you’re retired or six years previous, there is not any motive you may’t be a part of the enjoyable. 

Editorial photograph

Creativity is on the core of this model, and Goal commissioned artists like Amber Vittoria to create over 70 items of paintings that make up the model packaging. The emblem itself is youthful, daring, and the font sits someplace between geometrical and handwritten. 

Editorial photograph

It is spectacular how sturdy Mondo Llama’s identification is; with a big selection of artist’s works, the model nonetheless appears and feels cohesive. With rainbow hues and a daring emblem to match, not solely will the packaging and branding encourage you to create to your fullest potential, it reveals what you might make with the identical instruments. For instance, the chalk paint options gorgeous neon-hued citrus-inspired doodles, and the bullet-tip markers showcase a beautiful semi-circle summary piece. Every packaging uniquely and flawlessly matches collectively into the better identification with out sacrificing fashion.

Editorial photograph
Editorial photograph

In a blog post, Goal defined, “Our visitors shared with us that they had been searching for crafts with easy-to-follow directions that cater to all inventive skills and skillsets, however they had been laborious to search out. And as households spend extra time at house, they’re additionally crafting greater than ever. Enter Mondo Llama. (‘Mondo’ refers to one thing exceptional, and llamas are recognized for engaging in no matter they set their minds to.) Mondo Llama lets everybody within the household create one thing exceptional.”

So whether or not you select to color a ceramic turtle or sketch freely on a hexagon-shaped canvas, the world is your oyster, er, llama. 





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