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Tuesday February 9, 2021 By David Quintanilla
Tatenokawa Collabs With Foo Fighters For Limited-Edition Sake | Dieline


American rock band Foo Fighters have been rocking to venues filled with followers since 1994, began by frontman Dave Grohl following the dissolution of Nirvana after Kurt Cobain’s suicide. The group has since skilled loads of crucial and fan acclaim, promoting out arenas and selecting up 12 Grammy awards within the course of. As a part of their tenth studio launch, Medication at Midnight, the fighters foo teamed-up with sake brewer Tatenokawa for a particular launch impressed by the band.

Editorial photograph
Editorial photograph

Tatenokawa x Foo Fighters’ sakes are each junmai daiginjo, considered the best grade. Hanyoi Ao, or blue midnight, is alleged to be impressed by Foo Fighter’s pop aspect with a “mild mouthfeel and sweetness that heals every day fatigue that permeates your total physique” and will get bottled in a shiny blue bottle with a white label. The entrance comes emblazoned with the band’s identify written in Asian-style ideograms, however with Latin characters. Diamond-shaped geometric patterns within the bottle’s shade even have an Asian aptitude and are composed of the letter F, for Foo Fighters.

Editorial photograph

A sake mentioned to be impressed by the rock aspect of the band, Hanshogin, or midnight silver, will get described as having a agency physique, sharp aftertaste, and guarantees of “vitality for tomorrow.” The label is much like blue midnight’s and comes packaged in a silver bottle. A present field options the identical F sample as properly, adorned in the identical colours because the album cowl for Medication at Midnight. The present set features a bottle of every sake and cups with the band’s identify in the identical script because the labels.

Editorial photograph

Utilizing Asian-styled typefaces within the west is controversial; at first blush, one may dismiss the Foo Fighters x Tatenokawa label as one other occasion of a “Chop Suey” kind exploitation. However the collaboration appears genuine, and the sake was made out there on the market in Japan solely, with no obvious try at advertising the three way partnership within the west and even exterior of the nation. The sakes additionally offered out shortly, regardless of Tatenokawa having produced extra bottles.





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