Branding
Tuesday March 2, 2021 By David Quintanilla
Taylor & Smith: Pouring The Tasmanian Landscape Into A Glass For You | Dieline


Megan Perkins developed the design ideas for Taylor & Smith Distilling Co.’s line of whiskey. A boutique distillery that focuses on manifesting the Tasmanian panorama into small batch, experimental spirits, Taylor & Smith needed their product to be delivered in a approach that would actually make clear the essence of the spirit.

The utterly clear, amber and blue acrylic field used for packaging was a superb and daring selection, leaving no room to query if the style of the whiskey is as crisp as its aesthetic. The superbly contrasting gentle blue cap proceed to set the bottle aside with its simplistic and rounded look. 


Editorial photograph

Daring colours—a recognizable model high quality—mirror the important thing substances and their environmental influences. Single malt barley, pristine glacier lake water, the solar, and the clear, blue sky are among the many most notable. A putting, reusable show field homes the primary launched bottles and permits the sunshine to mirror, permeate and showcase the golden liquid. 

Editorial photograph

Sunshine is used as a metaphor for the graceful, warming spirit and is central to a marketing campaign that challenges business clichés.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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