Branding
Thursday December 17, 2020 By David Quintanilla
Tenuta Marino: Where The City Meets Beach Town | Dieline


Tenuta Marino is a wine model that takes inspiration from the massive metropolis and places it in a seaside city framework. The black and white labels characteristic summary flowers accompanied by patterns created when grapes are pressed to paper. By imbuing the wine label with the product itself, this vineyard takes their ardour for the product critically. 

The M for Marino is comprised of diamonds, creating a contemporary and metropolitan really feel that may be juxtaposed with the carefree feeling of the label. A little glamor for a sleepy seaside city and you’ve got one fantastically designed wine. 


Positioned within the Marche area of Italy, simply quarter-hour from the seaside resort city of Senigallia, lies the Tenuta Marino Winery, owned and run by two native New Yorkers. Chris and Marjorie bought the property in 2017 and have immersed themselves within the tradition of the world, respecting the land and utilizing it to maximise its capabilities to supply high quality wines and olive oils. They describe the panorama as having a little bit of every part, starting from snow capped mountains to lush inexperienced hills that descend into the crystal clear Adriatic Sea.

When growing branding and designs it was necessary to take our cues from the terroir of the winery and it’s proximity to the ocean. We created summary patterns by urgent grapes into ink and permitting the juice to seep and circulation into the ink and onto the paper, we used abstractions of undulations within the panorama and parts of vines and soil to construct up the photographs that may adorn the forthcoming vintages.

We designed a sublime however assured phrase marque that makes use of each daring and superb traces as a technique to signify the transition of the massive metropolis to the nation (Manhattan – Le Marche). We coupled this with stylized TM monogram that represents a cascading vine.

The primary vintages can be found now with extra to observe all through 2021.

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