Monday May 31, 2021 By David Quintanilla
The 8 Best Instagram Analytics Tools (And Metrics to Track)

Any profitable technique requires 4 parts: goal-setting, implementation, evaluation and refinement. Instagram analytics deal with the evaluation portion of this equation for social entrepreneurs.

Good Instagram analytics instruments enable you perceive how your Instagram efforts are paying off. You may be taught what’s working and what’s not. Then you definately transfer onto the refinement portion of the technique, tweaking your efforts to spice up your outcomes and improve ROI.

Let’s have a look at a few of the finest Instagram analytics app choices, and crucial Instagram metrics that you must monitor.

Instagram analytics tools

1. Instagram Insights

If you’re using an Instagram Business or Creator account, you could have entry to this built-in Instagram analytics app.

Instagram Insights audience location and age range

(In case you’re nonetheless utilizing a private account, take a look at our step-by-step instructions to switch over to an Instagram Business account now.)

This native analytics instrument inside the Instagram app gives insights into your account efficiency, together with attain, engagement, followers, and Instagram ads. We’ll present you precisely the best way to see Instagram analytics utilizing Insights later on this put up.

Insights is a good Instagram analytics free instrument, nevertheless it will not be the most effective Instagram analytics app for critical social entrepreneurs. For extra strong, longer-term monitoring, or to export your information for a social media report, you’ll want to have a look at different Instagram analytics instruments.

2. Hootsuite Analytics

Hootsuite Analytics means that you can monitor Instagram analytics in additional element than the native Instagram Insights.

Hootsuite Analytics Instagram overview

Supply: Hootsuite

Positive, we could also be biased, however for the file, listed here are some issues that the Hootsuite Analytics dashboard can do this Instagram can’t:

  • Present you information from the distant previous
  • Evaluate metrics over particular time intervals to get a historic perspective
  • Generate downloadable customized experiences
  • Take a look at particular put up efficiency utilizing your most popular metrics
  • Monitor your account’s response time in customer support conversations
  • Rank Instagram feedback by sentiment (constructive or unfavorable)

Be taught extra about Hootsuite Analytics right here:

3. Hootsuite Impact

Hootsuite Affect means that you can examine metrics for various social accounts aspect by aspect. It additionally gives detailed ROI evaluation for each natural and paid Instagram exercise, including IGTV.

Bear in mind how we stated proper up on the prime that refining your technique is a key a part of utilizing analytics to enhance? Hootsuite Affect can present customized suggestions for refining your technique primarily based in your particular targets.

4. Creator Studio

That is one other native Instagram enterprise analytics instrument. Nevertheless, as a substitute of being constructed into the cellular Instagram app, Creator Studio works in your laptop.

Creator Studio offers you entry to a lot of the identical metrics as Instagram Insights, however just for a seven-day window.

Creator Studio interactions

Supply: Creator Studio

One neat analytics function of Creator Studio is the Calendar view, the place you’ll be able to see at a look precisely once you posted to Instagram.

In case you’re a member of Brand Collabs Manager, you can too monitor your model collaboration metrics right here in Creator Studio. We’ve acquired a full weblog put up on how to use Creator Studio that walks you thru all of the methods you should utilize it along with your Instagram Enterprise or Creator account.

5. Iconosquare

Begin with Iconosquare’s Instagram audit for enterprise accounts. This Instagram analytics free instrument gives information in your attain, engagement, likes, saves and extra. It additionally gives data on how your Instagram metrics stack up in opposition to the common charges on the platform.

Iconosquare Instagram Audit

Supply: Iconosquare

Iconosquare additionally affords a free trial of their professional dashboard. You’ll get all the usual metrics: engagement charges, follower stats, Tales information, et cetera.

6. Keyhole

Keyhole focuses on Instagram hashtag analytics and key phrase monitoring, together with all the standard Instagram metrics.

Keyhole dashboard

Supply: Keyhole

It’s helpful for monitoring promotions, branded hashtags, and Instagram contests in real-time. It’s additionally a great tool to trace Instagram analytics once you work with influencers.

7. Phlanx

Phlanx affords a free, easy-to-use Instagram engagement calculator. The useful factor is you should utilize it to verify your personal account, or another person’s. Which means you should utilize it to pre-screen potential influencers and brand ambassadors.

All it’s important to do is sort in any Instagram deal with to see whole followers, engagement fee, and common likes and feedback per put up.

Phlanx Instagram engagement calculator

Supply: Phlanx

8. Fb Advertisements Supervisor

In case you’re working paid campaigns on Instagram, Fb Advertisements Supervisor is a key useful resource in your analytics toolbox. It gives efficiency and price data for all of the advertisements you place on the Fb household of merchandise, together with Instagram.

You will get efficiency data on your Instagram promotions inside Instagram Insights, however to carry out an intensive price evaluation, you’ll need to incorporate Advertisements Supervisor as properly.

Tips on how to see your Instagram analytics

Right here’s the place to search out all of your Instagram metrics inside the Instagram app.

Bear in mind, you want a Enterprise or Creator profile to entry analytics. Right here’s a fast video overview:

Instagram account analytics

Let’s begin with the overview metrics on your Instagram profile.

1. Within the app, go to your profile.

2. Faucet the hamburger icon within the prime proper nook.

Instagram profile hamburger icon

3. Faucet Insights


4. View your content material overview, together with accounts reached, content material interactions, whole followers and content material shared.

Recent highlights overview

Supply: Instagram

Within the prime menu, you’ll be able to select whether or not to view these Instagram metrics for the final 7 or final 30 days.

Instagram followers analytics

From the overview display screen, scroll right down to Your Viewers and click on See All. You’ll see an outline of your follower development, adopted by particulars in your viewers demographics.

You’ll discover a great deal of helpful data on this display screen, together with your viewers’s:

  • Prime 5 areas (metropolis or nation)
  • Age vary (general or damaged down by gender)
  • Gender
  • Most energetic occasions (by hour or day)

audience demographics

Along with monitoring your follower development metrics, that is invaluable information for planning when to post on Instagram in addition to guiding your content material technique.

Instagram put up analytics

From the overview analytics display screen, scroll right down to Content material You Shared, then click on the proper arrow subsequent to your variety of posts.

This may deliver up an inventory of all of your posts, sorted by the metric you select. The default is attain, however you’ll be able to select from an extended checklist of metrics, together with feedback, follows, shares, and extra.

You may select timeframes from 7 days as much as 2 years, and filter by put up sort (pictures, movies, carousel posts, or all posts).

post analytics select post type

You too can discover the analytics for any particular person Instagram put up by clicking the View Insights hyperlink beneath the put up in your feed.

mountains photo view insights

Supply: Instagram

This may deliver up a little bit pop-up field displaying the overall likes, feedback, saves, direct message shares, profile visits and attain.

total likes, comments, saves, direct message shares, profile visits and reach

Supply: Instagram

Instagram Tales analytics

From the overview analytics display screen, scroll right down to Content material You Shared, then click on the proper arrow subsequent to your variety of Tales.

Identical to on your posts, you’ll be able to see attain, impressions, and so forth. You too can see exits, forwards, and different Tales-specific metrics. You may view a time vary from 7 to 30 days.

Stories analytics

Supply: Instagram

For extra particulars, we’ve acquired an entire weblog put up that can assist you take advantage of your Instagram Stories analytics.

IGTV analytics

From the overview analytics display screen, scroll right down to IGTV Movies and click on the proper arrow subsequent to your variety of movies.

Once more, you’ll be able to see the usual metrics like attain, likes, and feedback. You too can select to view IGTV-specific metrics like common proportion watched, video views, and video interactions.

You may select a time interval from 7 days to 2 years.

Reels analytics

As of Could 2021, Reels analytics are included within the Attain breakdown in Instagram Insights. To entry it, faucet the proper arrow subsequent to Accounts Reached within the overview display screen.

Right here, you will note how Reels carried out in comparison with different content material varieties during the last 7 or 30 days. This part additionally features a rating of your prime Reels.

Reels analytics

Supply: Instagram

To view insights particular to Reels solely, scroll right down to Reels within the Insights overview display screen and faucet the proper arrow subsequent to your variety of Reels. Right here, you’ll be able to see your whole Reels efficiency metrics in a single place.

To verify in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display screen, then faucet Insights.

Reel insights and interactions

Supply: Instagram

For extra data, take a look at our guide to using Reels Insights to make better content.

Stay analytics

The Could 2021 Instagram replace additionally introduced Stay analytics to Insights.

To entry Stay Insights, go to the overview analytics display screen, scroll right down to Stay and click on the proper arrow subsequent to your variety of streams. Right here, you will note metrics associated to Stay streams: accounts reached, peak concurrent viewers, feedback and shares.

Instagram Live analytics

Supply: Instagram

Tips on how to entry Instagram analytics on desktop

Navigating by means of analytics in your telephone is nice for fast, on-the-go monitoring of your Instagram metrics, nevertheless it’s not the best once you’re making an attempt to research your information or create a social media report.

Fortuitously, you can too entry your analytics in your laptop by means of Hootsuite Analytics and Hootsuite Affect.

1. Go to your Hootsuite dashboard, and click on the Analytics icon within the sidebar.

Hootsuite dashboard analytics

2. Choose your Instagram Overview (in the event you haven’t already, observe these steps to connect your account)

Choose your date vary, assessment your metrics, and schedule any experiences you want.

Vital Instagram metrics to trace

Feeling a little bit overwhelmed? With a lot data accessible, it may be robust to determine which information actually issues on your model.

Right here, we break down which Instagram metrics it is best to monitor to succeed in the targets that matter to you.

Account metrics

Engagement fee

Tips on how to calculate engagement fee:

Common throughout all posts: [Post interactions ÷ total follower count (or impressions) ✕ 100]

This metric is a baseline for evaluating how properly your content material is resonating along with your viewers and galvanizing motion. Be aware that this proportion will typically dip as you acquire extra followers.

Virtually all analytics instruments will calculate this quantity on your account, in addition to for every put up.

As a result of some consultants assume the variety of impressions is a greater comparability than follower depend, you would possibly get a distinct proportion from totally different calculators.

Professional tip: If you wish to get granular, right here’s a breakdown of all the different ways to calculate engagement rate.

Follower development fee

Tips on how to calculate follower development fee:

Variety of followers gained ÷ earlier variety of followers ✕ 100

In case you don’t monitor development over time, your follower depend is just about only a self-importance metric. That’s a wasted alternative, as a result of no different Instagram metric has a much bigger impression on natural attain.

(If one in every of your targets is growing model consciousness, take a look at our suggestions for getting more Instagram followers.)

Web site referral visitors

The quantity of people that go to your web site from Instagram.

Monitoring the stream of visitors from Instagram to your web site is vital if you wish to increase your Instagram ROI.

There are three fundamental methods to measure web site visitors from Instagram:

  1. Monitor the variety of individuals clicking the hyperlink in your bio;
  2. Monitor the variety of individuals swiping up in Instagram Tales;
  3. Use UTM parameters in your links. (UTM parameters can seize information from anybody who’s copy/pasted the hyperlink into their browser, messaged it to a good friend, or been referred by an influencer.)

Professional tip: If tracing buyer motion alongside the shopping for journey sounds nice, however sophisticated, we suggest you check out Hootsuite Impact.

Particular person put up metrics

Submit engagement fee

Tips on how to calculate put up engagement fee:

Submit interactions / whole follower depend (or impressions) ✕ 100

Engagements (likes, feedback, and saves) present that you just’re connecting with followers on Instagram. Some social media consultants prioritize feedback over likes as a result of they take extra effort and will point out the next degree of curiosity.

Submit remark fee

Tips on how to calculate put up remark fee:

Submit feedback ÷ whole follower depend (or impressions) ✕ 100

A like is pretty straightforward to dish out, whereas you’ll need to take note of the individuals who take the step to depart a remark in your put up.

In case your targets contain constructing loyalty, or nurturing relationships, depend feedback individually from general engagements, and work to carry that quantity particularly.

Professional Tip: Cross-reference remark counts in opposition to message sentiment in your social listening tool to verify not simply whether or not your content material is resonating, however how.


The full variety of occasions your put up was served to Instagram customers.

The variety of impressions a put up earns can point out how properly you’re selling your account and content material.

Are you choosing the right hashtags? Cross-promoting successfully? Have you ever thought of selling your posts with some ad spend?

Regulate this quantity. Particularly in case your aim is constructing consciousness on the prime of the gross sales funnel.


The full variety of distinctive accounts who noticed your put up.

Your natural attain is said to the variety of followers you could have, however that’s not the entire story. It’s additionally associated to how attention-grabbing your content material is.

The extra partaking your content material is, the extra individuals will see it. That’s why it’s key to grasp how the Instagram algorithm works.

Instagram Tales metrics

Tales engagement

Tips on how to calculate Tales engagement:

Whole actions ÷ Whole attain X 100

To measure engagement in your Tales, add up the replies, profile visits and sticker faucets earned. These constructive interactions can inform you what you’re doing proper.

For a full rundown of Instagram Stories analytics, check out our guide.

Completion fee

Tips on how to calculate Tales completion fee:

Quantity of people that considered the ultimate Story section ÷ Quantity of people that considered the primary Story section X 100.

Folks watching your Story all through signifies your content material is connecting along with your followers.

It’s additionally a good suggestion to regulate all of the navigational metrics for probably unfavorable suggestions:

  • Again (a.okay.a., viewers need to watch the Story once more—is it too quick?)
  • Ahead (a.okay.a., skip it—is it boring?)
  • Subsequent Story (a.okay.a., skip you—are you boring?)
  • Exit (a.okay.a., they went again to TikTok, ouch.)

That is nice suggestions for many who don’t thoughts a little bit robust love. Use this data to up your game on Instagram Stories.

IGTV metrics

Common proportion watched

How a lot of your IGTV video the common viewer sees earlier than clicking away.

The IGTV “video views” metric counts anybody who watched for greater than 3 seconds. That’s a very good indication of preliminary curiosity, nevertheless it’s not all that useful for monitoring how successfully your video content material related with followers.

As an alternative, monitor common proportion watched to get a way of how compelling your IGTV content material actually is.

Reels metrics

Reel engagement fee

Tips on how to calculate Reel engagement fee:

Reel interactions ÷ whole follower depend (or views) ✕ 100

Add up the overall Reel likes, feedback, shares and saves, then examine that to both your follower depend or the variety of viewers for the Reel.

Utilizing your follower depend on this determine will provide you with a way of how compelling your Reels are on your general viewers, whereas utilizing the variety of viewers will provide you with a greater thought of how Reels carry out in opposition to each other.

Stay metrics

Stay engagement fee

Tips on how to calculate Stay engagement fee:

Stay interactions ÷ whole follower depend (or accounts reached) ✕ 100

Add up the overall Stay feedback and shares, then examine that to both your follower depend or the variety of accounts that Stay stream reached.

Instagram Advertisements metrics

Click on-through fee

Tips on how to calculate advert click-through fee:

Clicks ÷ Impressions X 100

Click on-through fee is a vital metric to trace, however do not forget that the next fee just isn’t at all times what you’re on the lookout for. In case you’re paying for every click on, you need to be sure that your advert copy correctly qualifies potential consumers so solely those that are literally focused on your model click on by means of.


For a lot of manufacturers in ecommerce and B2B, this quantity is the final word aim. You need to promote your product, join a brand new lead, or get an e mail deal with.

You may monitor these tangible outcomes utilizing Hootsuite Impact.

Price per consequence

Tips on how to calculate price per consequence:

Whole quantity spent ÷ variety of outcomes (for a specified time interval)

How a lot did every of these conversions price you? Regulate this quantity to be sure to don’t pay extra for a conversion than it’s value. You may find this data in Facebook Ads Manager.

Save time managing your Instagram presence with Hootsuite: Schedule posts and Tales forward of time, and monitor your efforts utilizing our complete suite of social media analytics instruments. Strive it free at present.

Get Started

Simply create, analyze, and schedule Instagram posts with Hootsuite. Save time and get outcomes.

Source link