Branding
Thursday April 29, 2021 By David Quintanilla
The Conceptual Design Concept For Antipodes New Zealand Is Natural And Sophisticated | Dieline


Antipodes is a conceptual redesign created by Petitmoulin Studio to pay homage to the considerable nature of New Zealand and the scientific innovation of their merchandise. The packaging design is each pure and refined, proving that the merchandise are of remarkably top quality. The handmade sample of the illustrated emblem is debased with a gold foil stamping on the skin of the product’s field, including an ideal shimmering contact to and wealthy and earthy inexperienced field. Antipodes is premium by means of this conceptual branding alone.


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“New Zealand is 42 levels south of the Equator, two islands surrounded by water that has developed over tens of millions of years of unpolluted nature, low inhabitants density and among the world’s most untouched nature.” Antipodes’ model focuses on delivering the world’s highest high quality skincare from her lush inexperienced New Zealand forests out right here on the sting of the world.

“Vinanza Grape is a revolutionary antioxidant extract sustainably sourced from the by-product of Marlborough sauvignon blanc grape seeds.” – This assertion was our essential inspiration for the brand new Antipodes’ design idea.

We created a bespoke cosmetics vary (design idea/non-commissioned work) for Antipodes New Zealand, together with handmade emblem and sample illustrations in addition to packaging and bottle designs. We select to revamp 5 essential merchandise to compose this Vinanza Grape assortment; the long-lasting Masks makes the model so well-known, a Serum, a Day Cream, a Physique Oil, and Gel Cleanser. The outer packaging is a straight and trendy field with stunning paper and hot-stamping copywriting.

With its trendy form, the handmade emblem acts as a body for the beneficiant and luxurious New Zealand panorama surrounding the long-lasting « A » of the model. The illustration is debossed with a gold foil stamping on high for a premium end packaging.

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Diving contained in the packaging, the product is hidden by means of a two-layers leaflet, the primary one with the embossed gold emblem. The subsequent one is a citation from Elizabeth Barbalich, Antipode’s founder; we used it as a manifesto introducing every product discovery. The handmade sample is a classy combine and match of pure substances from the distinctive New Zealand panorama.

This new Antipodes’ product vary is delicately well-designed, with its iconic apothecary form and deep inexperienced glass, a reference to its pure and scientific legacy. The label is a lightweight and delicate silkscreen printing for an understated signature, and Antipodes’ emblem is embossed on every glass bottle’s aspect.

From the best and chic packaging, the eye to particulars to the fashionable product design, the challenge aimed to ship a refined and modern Antipodes’ vary imaginative and prescient that performs with the considerable nature of New Zealand and the scientific innovation of their merchandise.

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