Fernando Ravera, a famend wine producer, has launched a brand new line of wine referred to as Ravera Wines. Jacomy Mayne labored to include points of Fernando’s allure into the bottle and packaging design. In an try to personalize the wine and permit it to talk for itself, whimsical components come collectively to signify the dichotomy of Fernando’s persona. Utilizing a mixture of pictures and illustrations, Jacomy Mayne created a easy, but daring collage for the entrance of every bottle. Selecting to make the photograph of Fernando’s face black and white, works to emphasise the darkness and class of the bottles, whereas highlighting the intricate and fanatical nature of the label in an try to enchantment to their target market.
Ravera Wines is the brand new model from Fernando Ravera, an Argentine wine producer with loads of angle. Fer has been producing wine for over 20 years, working for quite a lot of well-known wineries throughout the nation, comparable to Navarro Correas. For this undertaking, he needed to intention in the direction of one thing completely different than what he has been doing for thus a few years. He’s seeking to present his private contact within the merchandise he develops.
The problem of this undertaking was to design a label that represented Fernando and his persona, a really specific one. His target market is common wine shoppers, primarily based in Argentina, whose ages vary from 30 to 45 years outdated. As long as they’re open to a singular twist in a extremely saturated world of wine, they’re the best demographic.
Our goal was to create a label that will go on a field of three wines, accompanied by different Fernando merchandise, so as to obtain an modern design that’s completely different from the normal proposals.
We determined to point out two views of Fernando’s persona: his inner and exterior world. So we took a number of pictures of him on the studio. After that, we developed the concept for a collage. To take action, we mixed the units of images to kind an atypical face. We selected a good looking panorama and endowed it with mystical, enjoyable conditions, animals, and characters—identical to Fernando’s persona. We mixed nature, knowledge, mysticism, and a little bit of insanity to point out his internal world, mixing each actuality and fantasy. On this manner, Fer wouldn’t want a presentation or rationalization, as a result of his wine’s labeling would converse for itself.
The packaging consists of a Cuvee Stile paper label, printed in offset on a straight glass bottle. The lid is product of black sealing wax and has a clear lacquer over the illustration to provide it quantity. The wine field is constructed from wooden and contains three completely different wines: Malbec, Cabernet and a Purple Mix.
Ravera Wines will not be your common line of wine. It offers exclusivity since there are only one,800 bottles. So for those who occur to run into one, you’re fortunate. You’ll know what it’s all about.
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