Branding
Friday May 21, 2021 By David Quintanilla
The Duality Of Mexican Culture Is Represented Through Raicilla Perra Suerte’s Packaging | Dieline


Perra Suerte, 100% Agave Maximiliana, focuses its branding and id, created by Cocoa Manufacturers, on Mexican tradition’s dichotomy. The label discovered on the superbly textured bottle is minimalist and easy, aside from the seemingly random scribble throughout the title. It completely faucets into the balancing of tradition and is overwhelmingly sudden in the easiest way potential. To not point out, the bottle’s texture is just gorgeous. Really a bottle design effectively completed. 


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Mexican tradition is considered one of duality. And typically, in that ambivalence, we use the identical phrase to explain two reverse concepts. Equally, the expression “¡perra suerte!” is each a approach of vocalizing frustration within the face of misfortune, and and in addition an envious response in the direction of any individual else’s good luck, as in: “¡Qué perra suerte tiene!” (How darn fortunate she/he’s!). Thus, Perra Suerte synthesizes this deep contrasts that make the spine of our idiosyncrasy.

Raicilla is a lesser identified agave distillate from Jalisco, the identical state the place tequila is produced. The fizzy, pungent sensation it leaves on the tongue and the eventual smoother after style additionally play this identical recreation of stark contrasts. In flip, the bottle is richly ornamented with an summary resemblance of an agave piña whereas the label is clear, minimal, nearly spotless if it weren’t for the sudden scribble over the logotype, which, apparently sufficient, was additionally the product of a random accident, attempting to position the Grasp Raicillero’s signature on it. This packaging was awarded Double Gold within the Design Class on the San Francisco World Spirits Competitors 2021.

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